Identity isn't a logo — it's the system your team uses without permission.

Visual + verbal system designed to scale across every surface — PDP, email, social, packaging, trade. One brand, every surface, engineered so the next hire doesn't have to guess.

Get a plan See engagement model Start a Blueprint →

What we see

The identity most agencies hand back.

A logo deck without a system.

Three logo lockups, a color palette, two typefaces. By month four nobody knows which to use, where, or why.

No design tokens.

Colors live in PDFs. Type sizes get re-decided every project. The Shopify theme and the email template look like cousins, not siblings.

A brand book nobody opens.

120 pages of Lorem ipsum, "do nots" without "dos", and rules invented for surfaces the team doesn't actually use.

What's included

A working identity, not a poster.

24+ assets, with design tokens that ship into Liquid + Klaviyo.

Identity system + tokens.

Logo, lockups, type, color, motion, photography — exported as design tokens that drop into Figma, Liquid, Klaviyo, and any future tool. Single source of truth.

Type system.

Display + text pairing, license-cleared, with size/weight/spacing rules per surface.

Color system.

Primary, neutral, accent — with WCAG-tested contrast and dark/light pairings.

Photography direction

Studio + lifestyle direction with a shot list every photographer can deliver to.

Motion guide

Easing curves, timing scale, and interaction patterns for site + email.

Iconography library

Icons with consistent stroke, sized for web + print.

Asset library

Figma file + Drive structure + naming convention your team actually maintains.

Brand book

Living doc, web-readable, with examples — not a 120-page PDF.

Mockups

2d renderings to visualize your brand at scale. All assets exported for production.

How we ship it

Four phases, built for the work.

Start a Blueprint

01 · Discover

What the brand should look like, said in words.

Strategy review (yours or ours)
Visual references + competitive scan
Surface inventory (where the brand lives)
Founder visual workshop

02 · Explore

Three directions, tested against the work.

3 distinct visual directions
Tested against PDP, email, packaging, social
Founder + team review
Direction selected + refined

03 · System

The system you can build from.

Logo, lockups, type, color, motion
Design tokens + Figma library
Photography + iconography
Component library (web + email)

04 · Hand off

Ship it into the tools your team uses.

Tokens exported to Liquid, CSS, Klaviyo
Brand book (live doc)
Recorded walkthroughs per team
30-day hypercare for adoption

Engagement

How an engagement actually works.

Refresh

Identity refresh

$7,500 Fixed · 4 weeks

Logo + lockups
Color + type system
Mini brand book
No tokens / asset library

Start a refresh

Most chosen

Full identity

From $12,500-$35,000+ Fixed scope · 8–12 weeks

Logo, lockups, type, color, motion
Design tokens + Figma library
Photography + iconography direction
Component library (web + email)
Living brand book
Asset library + naming convention
Recorded walkthroughs per team
30-day hypercare for adoption

Get a plan

Ongoing

Brand Support retainer

From $4,500/mo Monthly · 12-month minimum

New surface design (packaging, signage, OOH)
Sales & marketing collateral (one sheets, sales decks)
Event design & merch
Asset library upkeep
New-hire onboarding sessions
Weekly or Biweekly Syncs
Quarterly system reviews
Slack + Clickup Access

See retainer detail

Questions

Things people ask before they sign.

Do we need to do strategy first?+

Strongly recommended, but not required. If you have a positioning doc you trust, we can build identity off it. If you don’t, we’ll surface the gaps in Discover and either pause for strategy or scope a sprint into the engagement.

Will the design tokens work in our stack?+

Yes — we export to JSON, CSS variables, Liquid, and Klaviyo HTML by default. Other formats (iOS, Android, Storybook) on request.

Do you do packaging?+

We design the system that packaging extends. For physical packaging dielines + production files, we partner with print engineers and quote separately based on SKU count and material complexity.

How many logo rounds do we get?+

We don’t scope by rounds. Discover → 3 directions → 1 selected + refined. Most engagements need 2–3 refinement passes after direction selection. If we’re still iterating after 4, something’s wrong with the brief and we re-open Discover.

What if our existing identity is fine and we just need a system?+

Then it’s a System engagement — same final deliverables minus the logo work. Typically $25,000–$45,000 over 6–8 weeks.

How quickly can we start?+

Refresh engagements typically start within 3 weeks. Full Identity scopes and kicks off within 4–6 weeks of contract.

Let's commence

An identity your team uses without asking.

If your last brand book is buried in Drive and the email designer reinvents the type ladder every month, this is the engagement to fix it. Tokens, system, asset library — built for daily use.

Start a Blueprint Get a plan

Selected work