Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Burrata House, a quick-serve Italian burrata restaurant franchise, sought to establish a scalable identity system as they expanded their presence with locations in Southern California and Austin, Texas. As a startup, they needed a comprehensive branding strategy to cover multiple touchpoints, from a pop-up food truck to quick-serve retail and online orders for omnichannel sales. Commence Studio partnered with Burrata House to create a cohesive and appealing brand identity that would support their growth and enhance their market presence.
Los Angeles, CA USA
Burrata House faced the challenge of needing a scalable brand identity that could be applied consistently across various touchpoints, including in-store displays, packaging, food trucks, and digital platforms. The goal was to create a cohesive and engaging brand that communicated the quality and authenticity of their Italian burrata offerings while being flexible enough to support their rapid expansion.
Foundation of the Brand Commence Studio designed a distinctive logo and comprehensive styleguide for Burrata House. The logo captures the essence of Italian culinary tradition with a modern twist, while the styleguide ensures consistent application of brand elements across all platforms.
Enhancing the Customer Experience We designed point of purchase displays and menus that are visually appealing and easy to navigate. The design emphasizes the fresh and authentic nature of Burrata House’s offerings, enhancing the overall customer experience.
Consistent Branding on the Go Commence Studio developed packaging designs, including paper wrappers and to-go containers, that reflect the brand’s identity. Additionally, we designed the branding for Burrata House’s pop-up food truck, ensuring that the mobile presence was just as strong and cohesive as their retail locations.
Engaging Online Presence To support the launch and ongoing marketing efforts, we created a suite of social media assets. These visually consistent and engaging designs help Burrata House connect with their audience, promote their offerings, and drive traffic to both their physical locations and online store.
A Cohesive and Scalable Brand Identity
The new brand identity successfully positioned Burrata House as a distinctive and appealing quick-serve Italian restaurant. The cohesive branding across all touchpoints, from in-store displays to the food truck and online platforms, supported their expansion and enhanced their market presence. The engaging social media assets helped build a strong online community and drive customer engagement.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
