Most SEO is keyword bingo done by people who can't write.
Topical authority, content engine, and technical SEO — built by people who write the content too. Your blog stops being content debt and starts being a sales channel.
The SEO you've been quietly paying for.
Yoast green dots as strategy.
A keyword density check disguised as a content plan. The dots turn green; the rankings don't.
Content marketing as content debt.
12 articles a month nobody links to and nobody reads. Authority doesn't compound; it dilutes.
SEO + copy on different teams.
The keyword brief comes from one vendor, the article from another. The result is detectable from a hundred yards away.
A content engine, not a content factory.
Topical map → content engine → measurable rankings, in 90-day cycles.Topical map + strategy.
The full keyword + topic landscape your business should own, mapped to buyer intent, search volume, and the order in which you should attack it. Not a spreadsheet of "keywords we should target."
On-page SEO.
Schema, internal linking, title tags, meta descriptions — all automated where it should be, hand-tuned where it shouldn't.
Technical SEO.
Crawlability, site speed, Core Web Vitals, hreflang, faceted nav handling. The plumbing.
Editorial calendar
12-week rolling calendar with topics, briefs, and writers assigned.
Link strategy
Digital PR, partner content, internal linking — the kind that compounds.
Brief templates
Writer briefs that load all the topical context, intent, and structure in one doc.
Monthly reporting
Rankings, traffic, share-of-search, content velocity — pulled from Search Console + Ahrefs.
Quarterly review
Content audit, opportunity gap, roadmap reset.
Four phases, built for the work.
Start a BlueprintWhat's ranking, what's leaking.
- Topical authority audit
- Technical SEO crawl + Core Web Vitals
- Content inventory + cannibalization
- Competitive gap analysis
The territory you should own.
- Topical map (typically 80–200 nodes)
- Pillar + cluster strategy
- Search-intent mapping
- 12-week editorial calendar
Content + technical lift.
- 6–12 articles / month (in-house writers)
- On-page SEO + schema
- Internal linking + cannibalization fix
- Technical SEO sprints
Quarterly review + reset.
- Rankings + traffic report
- Topical audit + gap analysis
- Roadmap recalibration
- Refresh + decay sweep on older content
Built with platforms we bet our work on.
Audit-first stack. We pay for the tools so you don't have to. Search Console certifiedHow an engagement actually works.
SEO sprint
- Topical audit + map
- Technical SEO audit
- 12-week editorial calendar
- No content production
Standard retainer
- 6 articles / month (in-house writers)
- On-page SEO + schema
- Internal linking + cannibalization fix
- Monthly performance report
- Quarterly content audit
- Editorial calendar maintenance
- Brief templates + writer onboarding
- Slack channel + monthly call
Full content engine
- 12 articles / month
- Digital PR + link strategy
- Editorial design (per article)
- Quarterly campaign work
Things people ask before they sign.
How long until we see results?+
Honest answer: 90 days for the first wins (technical fixes + on-page lift on existing pages), 6–9 months for compounding rankings on a new topical map. Anyone promising sooner is selling you a story.
Do you write the content yourselves?+
Yes. We have an in-house team of writers + editors who actually understand commerce. Briefs come from the SEO team; drafts come from people who know how to write. Two-person review on every piece.
Can we keep our existing CMS?+
Yes — we publish into WordPress, Webflow, Shopify, Contentful, anywhere. Most of the stack agnostic; the strategy + content is what compounds.
What about AI-written content?+
We use AI for research, briefs, and editing speed. We don’t ship AI-written content, because Google can already detect it and the rankings reflect that. Editorial integrity is non-negotiable.
Will you do digital PR / link building?+
Yes — included on the Heavy tier, available as an add-on to Standard. We don’t buy links and we don’t do PBNs.
How quickly can we start?+
Sprints typically start within 2 weeks. Retainers kick off within 4–6 weeks of contract (week 1–4 = audit + topical map, week 5+ = content production).
A content engine that compounds — not content debt that doesn’t.
If your blog is a graveyard and your rankings are flat, an SEO retainer is the engagement that resets the thesis. Topical map → editorial engine → quarterly review.
