Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Bombora, a leading B2B data intent company, faced challenges in aligning their product and marketing teams. With a need for unity across their platform and brand, they sought a partner to bridge the gap. Commence Studio led the design of Bombora’s B2B platform through ongoing design sprints and collaborated closely with their marketing and sales teams to design brand collateral across omni-channel touchpoints. Our long-term, multi-year partnership played a critical role in accelerating Bombora’s growth.
New York City, NY
Bombora’s product and marketing teams were operating in silos, leading to a disjointed user experience and inconsistent brand messaging. The primary challenge was to unify these teams under a cohesive design strategy that could bring consistency to their platform and marketing efforts. Additionally, Bombora needed an overhaul of their marketing site to include product demos, allowing first-time visitors to immediately understand the value of the B2B data they provide.
Commence Studio led the design of Bombora’s B2B platform through ongoing design sprints, ensuring that both product and marketing teams were aligned at every step. Our approach focused on creating a seamless user experience that reflected Bombora’s brand values while enhancing the platform’s functionality. We developed a cohesive UI/UX design that streamlined navigation, improved usability, and increased user engagement.
We overhauled Bombora’s marketing site to provide a more intuitive and engaging experience for visitors. Key to this redesign was the inclusion of product demos, allowing potential customers to get an immediate insight into the value Bombora’s B2B data provides. This feature helped to increase lead generation and shorten the sales cycle, giving Bombora a competitive edge in the market.
In addition to product and web design, we provided ongoing brand support, collaborating with Bombora’s marketing and sales teams to design brand collateral across various touchpoints. This included:
Accelerated Growth and Enhanced Market Position
Our multi-year partnership with Bombora resulted in a unified platform that brought product and marketing teams together, leading to a more consistent and effective user experience. The redesigned marketing site with integrated product demos significantly improved customer engagement and conversion rates. The cohesive brand collateral across all touchpoints strengthened Bombora’s market position and contributed to their accelerated growth.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
