Field notes on
commerce that works
& what compounds.
Long-form essays, short field notes, and the occasional opinion. Written from inside the studio for founders, operators, and the people who carry the budget.
The one we'd hand-deliver — if we could.
Brand Architecture Is The Missing Piece in Your Commerce Strategy
Read essayBrand Architecture Is The Missing Piece in Your Commerce Strategy
Most commerce strategies fail not because of the tech, but because brand and system were built separately. Here's why brand architecture is the missing layer.
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CONFIG 2024: Commence Studio’s Design Immersion In San Francisco
Read essayThe merch craze is only getting bigger, and it's clear why. Done right, branded merchandise can enhance brand loyalty, extend reach, and build community. Whether you're a brand looking to launch your own merch line or just a consumer trying to decide if that branded hoodie is worth it, understanding the nuances of successful merch design is crucial. At Commence Studio, we're excited to help brands navigate this exciting trend and create merch that truly stands out.
Why Branded Merch is Trending Again
Read essayHow to Thrive in the Age of Google’s Search Generative Experience with Brand Activation
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Master Your Brand’s Development
Read essayThe Role of a Full-Service Ecommerce Agency in Growing Your Brand
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How to build a brand launch strategy
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Commence Studio launches CPG Shopify Theme, Praise
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Why 2024 is going to be the Year of the Challenger Brand
Read essayThe 21st century has seen the digital revolution impacting our personal lives as well as businesses. With this change, B2B companies are increasingly adopting e-commerce strategies to reach their customers.
E-commerce in B2B Manufacturing: The Shift towards DTC
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Unboxing Your Packaging Strategy
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Understanding Google Ads Transparency Center
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What is a Brand Identity Studio?
Read essayOne letter. One commerce thesis. First Tuesday of every month.
No "thought leadership." No 12-step funnels. Just a single argued point of view from inside the studio, plus the three links we'd send a friend running a $5–50M brand.
Today, we wanted to talk about something that's rarely covered. Using Shopify Plus for wholesale channels. Features like customer tags, tiered pricing and quick order forms are can't-miss features you'll love.
Should you use Shopify Plus for Wholesale Accounts?
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Unleashing The Power of Video on Your Shopify Store
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Why Shopify Online Store 2.0 is a Significant Upgrade v.s 1.0
Read essayFour Ways to Crush Ecommerce Holiday Marketing
Read essayReading is one thing. Building is another.
If something here pinged a real problem you're sitting with — start with a Shopify Blueprint. 14 days, fixed price, every essay above turned into a plan.
