Transforming a Consulting Firm’s Brand and Web Presence
Stonecipher Consulting: Stonecipher Consulting's previous branding lacked consistency and refinement, failing to connect with their ideal customers. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2023
Rebranding to Reflect Trust and Expertise
Stonecipher Consulting operates in arts & entertainment · financial services — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Stonecipher Consulting’s previous branding lacked consistency and refinement, failing to connect with their ideal customers. The challenge was to create a cohesive brand identity that communicated their expertise and strategic use of data to attract high-quality clients in the cultural arts and education sectors.
The brief was a system rebuild — the kind of work captured in our master frame: Creating a Compelling Brand Identity and High-Performance Website. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Creating a Compelling Brand Identity and High-Performance Website
Brand Identity
Communicating Trust and Expertise Commence Studio developed a modern logo and cohesive brand identity for Stonecipher Consulting.
Scalable Brand Collateral
Consistent Presence Across All Touchpoints We created a comprehensive design system to ensure a consistent brand presence across all materials.
Custom Website Design
A Website with a Story The custom website design by Commence Studio aimed to take visitors on a journey.
Headless Website Development
Faster Than the Speed of Sound To balance speed and design, we developed the website using Sanity and React.
Heritage as the differentiator, not the disclaimer.
Made the longevity the positioning instead of just a "founded in" line. Member-owned, locally accountable, deeply embedded — turned into the brand's competitive edge.
Internal-first launch that brought the team along.
Phased rollout with internal launch first — guidebook, FAQ, talking points, merchandise — before any member saw the new identity. Front-line confidence built through preparation.
Commence Studio transformed our brand and website, perfectly capturing our vision and expertise. The new identity and site have significantly improved our client engagement and market presence.
Brenda Stonecipher – Principle
Numbers that matter for the engagement.
Brand and storefront, in production.
Commence Studio transformed our brand and website, perfectly capturing our vision and expertise. The new identity and site have significantly improved our client engagement and market presence.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
