Rebrand and packaging design for a community-focused coffee roaster
Blind Dog Coffee: Blind Dog Coffee Roasters sought to develop a scalable and manageable long-term brand identity and packaging system that would effectively convey their values to both current and potential customers. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2022
An old dog learning new tricks
Blind Dog Coffee operates in food & beverage · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Blind Dog Coffee Roasters sought to develop a scalable and manageable long-term brand identity and packaging system that would effectively convey their values to both current and potential customers. The goal was to create a design that could be seamlessly utilized by their internal teams, adapt to a constantly changing market, and support the company’s growth. Blind Dog Coffee Roasters needed a comprehensive strategy that would turn visual appeal into immediate leads and establish a memorable and relevant identity to propel the company to new heights.
The brief was a system rebuild — the kind of work captured in our master frame: Brewing a new coffee brand. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Brewing a new coffee brand
Scalable Brand Identity
Commence Studio created a scalable and manageable brand identity for Blind Dog Coffee Roasters that reflects the company's values and resonates with both current and potential customers.
Innovative Design System
We developed a fully-functional design system tailored to the unique ecosystem of Blind Dog Coffee Roasters.
Packaging Design
Our team collaborated closely with Blind Dog Coffee Roasters to create a unified packaging design system that translates the brand’s values and story.
Comprehensive Strategies
Based on findings from our discovery sessions, we developed custom-tailored strategies to deliver rich visual elements to Blind Dog Coffee's audience.
Editorial-led storefront that earns time on site.
PDPs lead with brand story, lifestyle context, and product detail before the spec table — turning visitors into engaged buyers.
Bundle merchandising that lifts AOV.
Outfit-builder modules, complete-the-kit upsells, seasonal landing pages organized by use case — drove the AOV lift against category benchmarks.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · Blind Dog Coffee × Commence Studio
Numbers that matter for the engagement.
Brand and storefront, in production.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
