Blind Dog Coffee

Rebrand and packaging design for a community-focused coffee roaster

Commence Studio collaborated with Blind Dog Coffee Roasters to develop a scalable and adaptable long-term brand identity and packaging design system. The goal was to effectively convey the brand’s values to current and potential customers, support market adaptability, and facilitate company growth. By creating a comprehensive design system and engaging visual strategies, Commence Studio helped establish a memorable and relevant brand identity that positions Blind Dog Coffee Roasters for future success.





Gardnerville, NV

Business type



An old dog learning new tricks

Blind Dog Coffee Roasters sought to develop a scalable and manageable long-term brand identity and packaging system that would effectively convey their values to both current and potential customers. The goal was to create a design that could be seamlessly utilized by their internal teams, adapt to a constantly changing market, and support the company’s growth. Blind Dog Coffee Roasters needed a comprehensive strategy that would turn visual appeal into immediate leads and establish a memorable and relevant identity to propel the company to new heights.


Brewing a new coffee brand

Scalable Brand Identity

Commence Studio created a scalable and manageable brand identity for Blind Dog Coffee Roasters that reflects the company’s values and resonates with both current and potential customers. The new identity ensures a consistent and cohesive look across all platforms, allowing for easy adoption by internal teams and adaptability in a fast-paced market.

Innovative Design System

We developed a fully-functional design system tailored to the unique ecosystem of Blind Dog Coffee Roasters. This system includes innovative visual elements that capture the essence of the brand and provide the necessary tools for optimal growth. The design system ensures that Blind Dog Coffee can adapt to market changes while maintaining a strong and recognizable brand presence.

Packaging Design

Our team collaborated closely with Blind Dog Coffee Roasters to create a unified packaging design system that translates the brand’s values and story. The packaging features rich visual elements designed to attract customers and turn interest into leads. Each package design is crafted to stand out on shelves and communicate the high-quality and unique nature of Blind Dog Coffee.

Comprehensive Strategies

Based on findings from our discovery sessions, we developed custom-tailored strategies to deliver rich visual elements to Blind Dog Coffee’s audience. These strategies were designed to not only attract but also engage customers, turning them into loyal advocates for the brand.

Long-term Brand Experience

By partnering with the Blind Dog Coffee Roasters team and its affiliates, we established a memorable and relevant long-term brand identity. The new identity and packaging system are designed to add exponential value to the perception of Blind Dog Coffee Roasters, ensuring the company is well-positioned for future growth and success.


The rebranding project resulted in a robust and adaptable brand identity and packaging design system that effectively communicates Blind Dog Coffee Roasters’ values and story. The new brand experience has significantly enhanced customer perception, engagement, and loyalty, setting the company up for sustained growth and success in a dynamic market.


Let us help your brand's personality shine through!

Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.