Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
She is Cheval, a women’s shoe designer committed to ethical and eco-friendly practices, was pivoting from wedding dresses to shoes. As a female-focused, and female-owned company, they needed a new online store with retail POS integration to support their pop-up events in New York City with the fast approaching holiday season.
United States
In Q4 of 2022, She is Cheval was ready to launch its online business in the competitive shoe market. The company needed a robust e-commerce website that could handle the holiday season’s high traffic and sales volume. Additionally, the website required retail POS integration to support their pop-up events in New York City. The goal was to create an online store that not only stood out but also aligned with their commitment to responsible capitalism and eco-friendly practices.
Commence Studio developed a 3rd party Shopify theme tailored to She is Cheval’s needs. The website included features perfect for showcasing their small-batch, designer shoes. Customizations were made to ensure the site stood out in the competitive market and provided a seamless shopping experience.
To support She is Cheval’s pop-up events in New York City, we integrated a retail POS system with their Shopify store. This integration allowed for smooth transactions and inventory management during pop-up events, ensuring a consistent customer experience both online and offline.
We implemented a comprehensive email marketing strategy using Klaviyo to capitalize on holiday shoppers. This included:
Successful Launch and Impressive Sales Performance
Thanks to Commence Studio’s efforts, She is Cheval’s Shopify store launched successfully in October 2022, leading to a six-figure launch during the holiday season. The Klaviyo email marketing strategy proved highly effective, securing 50% of their overall revenue via email and accounting for over 25% of their revenue during the peak season through automated emails.
The seamless integration of the retail POS system facilitated successful pop-up events in New York City, further enhancing She is Cheval’s market presence and customer engagement. The combination of a robust e-commerce website, strategic email marketing, and efficient POS integration positioned She is Cheval for sustained growth and success in the competitive shoe market.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
