B2B Web Design and Brand Support for International Pastry Manufacturer
French Gourmet: French Gourmet, a provider of high-quality dough and pastries to businesses worldwide, sought to enhance their brand presence, streamline their sales collateral, and modernize their web design to create a luxurious, fast-loading, and inform… We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2023
Frozen in time
French Gourmet operates in food & beverage · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
French Gourmet, a provider of high-quality dough and pastries to businesses worldwide, sought to enhance their brand presence, streamline their sales collateral, and modernize their web design to create a luxurious, fast-loading, and informative shopping experience for B2B customers. They needed comprehensive support across multiple design and marketing disciplines to maintain consistency and drive conversions.
The brief was a system rebuild — the kind of work captured in our master frame: Butter 'em up. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Butter ’em up
Modernized Web Design
Commence Studio redesigned French Gourmet’s website with a focus on fast-loading pages and a luxurious feel.
Brand Support and Sales Collateral
We provided continuous brand support to maintain French Gourmet's high-quality brand impression.
Design Systems
To ensure consistency across all platforms, we developed a cohesive design system for French Gourmet.
Product & Food Photography
Our on-site product photography sessions captured the essence of French Gourmet’s high-quality dough and pastries.
Editorial-led storefront that earns time on site.
PDPs lead with brand story, lifestyle context, and product detail before the spec table — turning visitors into engaged buyers.
Bundle merchandising that lifts AOV.
Outfit-builder modules, complete-the-kit upsells, seasonal landing pages organized by use case — drove the AOV lift against category benchmarks.
Our overall brand impression has improved so much since the launch of our new site.
Chris de Roulet – CMO
Numbers that matter for the engagement.
Brand and storefront, in production.
Our overall brand impression has improved so much since the launch of our new site.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
