Bold in the Bronx

Pharos Academy

Bold in the Bronx

Institutional identity and web development for the K-12 public charter school in the Bronx, New York, that draws on the extraordinary, forward-thinking vision the school executes.

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Kindergarten students and teacher
iPhone web mobile mockup 01
Basketball court banner

A brand that resonates with students and faculty

The Commence designers collaborated closely on the project with founding principal Travis Brown and the team of directors at the the school to realize an identity that inspires and encourages exploration across the school.

Pharos stacked combined logo

A Guiding Light

Pharos Academy is unapologetically committed to educating Bronx kids. Casting a huge beacon of light and achievement in one of the lowest-performing school districts in New York City.

The Commence designers developed a graphic toolkit of core elements that give the school a high degree of creative flexibility and recognition.

A Guiding Light: undefined
Brand mark callouts

A monogram and a lighthouse

The primary mark is built from a combination of monogram “P” and “A” as well as a lighthouse. The name Pharos is derived from the name of the ancient Lighthouse of Alexandria, one of the seven wonders of the anceint world.

A monogram and a lighthouse: undefined
Crest collection
Rowers logotype
“The identity draws on Pharos Academy’s values to create a modern design system that reinforces the school’s bold, intellectually curious positioning.”

The shields

School crests built for a crew

Pharos Academy Charter School believes in the power of team, or CREW as they call it. Commence Studio designed a set of crests to represent the crew that is the school.

The shields: School crests built for a crew

Charter schools have mascots too

Let’s go Gulls!

What creature would you most often find near a lighthouse? A seagull no doubt. The team created a flexible set of designs featuring the fierce sea-loving character.

Gulls blue background
Gulls beige background

Illustrating Community Culture

To assist and guide how the Pharos Academy staff and students show up and contribute everyday, the team developed a set of illustrations relaying the values of Radical Inclusivity, Collaborative Curiousity, Storytelling, and more.

Illustrating Community Culture: undefined

Showcasing the brand to the web

After establishing the brand identity for Pharos Academy, the team moved forward onto the web design, strategy and development phase of the project.

Mobile screens diagonal

Getting people where they need to go quickly

Our studio worked to create a fully customized framework and design components for the Pharos Academy website. The goal was to create an easily navigated digital funnel for prospective staff members, students and their families.

Getting people where they need to go quickly: undefined
Pharos web interactive animations

Better to be bold

For the Bronx

Pharos Academy encourages the unique pathways of individuals and the design studio built the website to match that sentiment through visual storytelling and interactive pages.

Better to be bold: For the Bronx
iPhone web mobile mockup 02
“Unconventional layouts bring a refreshing look to the educational institute’s website without compromising usability, legibility, and professionalism.”

Dressed for success

School merchandise design

The merchandise designs were inspired by sports branding and streetwear to give a “It’s cool to stay in school” subliminal message to students and staff.

Dressed for success: School merchandise design
Dressed for success: School merchandise design
Dressed for success: School merchandise design
Dressed for success: School merchandise design
Dressed for success: School merchandise design

Brand systems for the halls

Banner designs showcase the school’s brand an evoke a sense of pride and familiarity for students passing them in halls each day.

Rafter Banners 01
Rafter Banners 02
Corporate collateral and business cards
Pharos horizontal combined logo