Launching a Stellar Brand and Online Store Experience
Retro Rocket Coffee: RetroRocket Coffee needed a distinct and cohesive brand identity that captured the essence of mid-century space exploration. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2018
Creating a Distinct and Cohesive Online Coffee Brand
Retro Rocket Coffee operates in food & beverage · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
RetroRocket Coffee needed a distinct and cohesive brand identity that captured the essence of mid-century space exploration. The challenge was to design a logo, color palette, packaging, and website that not only conveyed this theme but also provided a seamless and intuitive user experience for coffee lovers. Additionally, the brand required a robust subscription system to enhance customer convenience and retention.
The brief was a system rebuild — the kind of work captured in our master frame: Building a Stellar Brand and Engaging Online Experience. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Building a Stellar Brand and Engaging Online Experience
Logo and Color Palette
Throwing it Back: The RetroRocket Coffee Logo The RetroRocket Coffee logo was designed to evoke the nostalgia and excitement of mid-century space travel.
Packaging Design
Out of this World Experience We extended the space theme across every unique coffee label, featuring elements like futuristic lamps and UFOs.
Web Design and eCommerce
Vast and Encompassing The RetroRocket Coffee website offers a comprehensive and engaging user experience.
Educational Content
Become an Expert We created a dedicated page for coffee and brewing tips, helping customers become coffee experts. Each brew guide includes equipment, grind size, brew ratio, and step-by-step instructions.
Editorial-led storefront that earns time on site.
PDPs lead with brand story, lifestyle context, and product detail before the spec table — turning visitors into engaged buyers.
Bundle merchandising that lifts AOV.
Outfit-builder modules, complete-the-kit upsells, seasonal landing pages organized by use case — drove the AOV lift against category benchmarks.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · Retro Rocket Coffee × Commence Studio
Numbers that matter for the engagement.
Brand and storefront, in production.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
