Enhancing Brand Engagement For B2B Coffee Roaster Manufacturer
The San Franciscan Roaster Co.: The San Franciscan Roaster Co. needed to elevate their trade show presence to attract more potential customers and partners. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2016
Enhancing Brand Visibility and Engagement at Trade Shows
The San Franciscan Roaster Co. operates in food & beverage · industrial & energy — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
The San Franciscan Roaster Co. needed to elevate their trade show presence to attract more potential customers and partners. The challenge was to create engaging and informative content that would capture the essence of their high-quality coffee roasters and appeal to a diverse audience. The goal was to produce materials that not only highlighted their products but also showcased their commitment to excellence in the coffee roasting industry.
The brief was a system rebuild — the kind of work captured in our master frame: Delivering Comprehensive Brand Support for Maximum Impact. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Delivering Comprehensive Brand Support for Maximum Impact
Photo and Video Content
Showcasing Excellence Commence Studio produced high-quality photo and video content that highlighted the craftsmanship and performance of The San Franciscan Roaster Co.’s products.
Sell Sheets
Informative and Engaging Materials We designed informative sell sheets that provided detailed information about The San Franciscan Roaster Co.’s products, including specifications, benefits, and unique selling points.
Merchandise Design
Creating Memorable Takeaways To enhance brand visibility and create a lasting impression, we designed a range of branded merchandise for The San Franciscan Roaster Co.
Showcasing Excellence
Commence Studio produced high-quality photo and video content that highlighted the craftsmanship and performance of The San Franciscan Roaster Co.’s products.
A scalable visual system that holds across every SKU.
Modular design system handling per-product personality without breaking the family identity. Sixteen products, one shelf presence.
A storefront engineered to earn the premium.
Custom Shopify storefront that gives the category-specific story (sourcing, ingredients, sustainability) first-class IA — not a footer link.
The photo and video content, sell sheets, and merchandise have not only helped us attract more attention but also effectively communicate the quality of our products.
Matthew Seawell – Product Engineer
Numbers that matter for the engagement.
Brand and storefront, in production.
The photo and video content, sell sheets, and merchandise have not only helped us attract more attention but also effectively communicate the quality of our products.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
