Elevating a Homegrown Ski Brand
Moment Skis: Moment Skis needed a refreshed visual identity that resonated with their roots and reflected their high-quality craftsmanship. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2018
Building a Strong Visual Identity for a Growing Brand
Moment Skis operates in outdoor & sports — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Moment Skis needed a refreshed visual identity that resonated with their roots and reflected their high-quality craftsmanship. The challenge was to create brand artifacts and marketing materials that showcased their unique skis and conveyed their commitment to excellence.
The brief was a system rebuild — the kind of work captured in our master frame: Developing Brand Artifacts and Engaging Visual Content. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing Brand Artifacts and Engaging Visual Content
Brand Artifacts and Tear Sheets
Crafting a Cohesive Brand Narrative Commence Studio worked closely with Moment Skis to develop new brand artifacts and tear sheets.
Product Photography
Killer Photography for Killer Skis Stellar product photography was essential to capturing the carefully crafted curves and epic design of Moment Skis.
Mobile-first conversion as the gating metric.
Custom theme tuned for high-SKU apparel: aggressive filtering, one-tap variant selection, sticky add-to-cart, mobile-first checkout.
Drop merchandising tuned for the seasonal cadence.
Drop-launch system covering pre-drop hype, drop-day comms, low-stock alerts, and the always-on retention loop between drops.
We’re thrilled with the results and proud to showcase our products to the world.
Founder / CEO
Numbers that matter for the engagement.
Brand and storefront, in production.
We’re thrilled with the results and proud to showcase our products to the world.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
