Energizing Reno’s Grassroots Music Festival
Off Beat Music Festival: The Off Beat Music Festival needed a fresh and dynamic brand identity that would capture the eclectic spirit of the event and attract a wide audience. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2017
Revitalizing a Multi-Venue Music Festival
Off Beat Music Festival operates in arts & entertainment — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
The Off Beat Music Festival needed a fresh and dynamic brand identity that would capture the eclectic spirit of the event and attract a wide audience. The challenge was to create a cohesive visual identity that could be applied across various venues and marketing materials, making the festival stand out and drawing attention to the new and exciting experiences it offers.
The brief was a system rebuild — the kind of work captured in our master frame: Developing a Vibrant Visual Identity and Marketing Strategy. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing a Vibrant Visual Identity and Marketing Strategy
Branding and Visual Design
Reno Is For Creatures Commence Studio developed the "Reno Is For Creatures" branding to reflect the unique and eclectic nature of the festival.
Event Marketing
Promoting a Citywide Experience To promote the citywide, multi-venue aspect of the festival, we designed marketing materials that highlighted the variety of venues and performances.
Reno Is For Creatures
Commence Studio developed the "Reno Is For Creatures" branding to reflect the unique and eclectic nature of the festival.
Promoting a Citywide Experience
To promote the citywide, multi-venue aspect of the festival, we designed marketing materials that highlighted the variety of venues and performances.
A direct-booking site that bypasses the OTA tax.
Custom site engineered for direct booking — editorial property pages, local-context content, and the booking flow that competes with the OTAs on the buyer's actual needs.
Photography that does the work of selling the place.
On-location photography campaigns capturing rooms, common spaces, food, and experiences. The first thing the buyer judges; the first thing we got right.
Commence Studio brought a new level of energy and creativity to the Off Beat Music Festival. Their work perfectly captured the spirit of our event and helped us reach a broader audience. We couldn’t b…
Founder / Promoter
Numbers that matter for the engagement.
Brand and storefront, in production.
Commence Studio brought a new level of energy and creativity to the Off Beat Music Festival. Their work perfectly captured the spirit of our event and helped us reach a broader audience. We couldn’t be happier with the results.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
