Crafting an Iconic Identity for an Espresso Machine Repair Service

Coffeesmith, an espresso machine repair company based in Orange, NSW, sought to enhance their brand visibility and authority in the region. Specializing in mobile repair services, they needed a strong and professional brand identity that would make a lasting impression. Commence Studio was hired to design a memorable logo and a striking vehicle wrap that would help Coffeesmith stand out and attract more clients.





Orange NSW, AUS

Business type



Establishing a Strong and Visible Mobile Brand

Coffeesmith faced the challenge of building a brand that conveyed expertise and reliability in espresso machine repair. As a mobile service, they needed a logo and vehicle wrap that would be easily recognizable and communicate their professionalism and commitment to quality service. The goal was to create a brand identity that would enhance their authority and visibility in the Orange region.


Developing a Professional and Recognizable Brand Identity

Logo Design

Craftsmanship and Expertise

Commence Studio designed a logo that captures the essence of Coffeesmith’s craftsmanship and expertise in espresso machine repair. The word mark features a bold, custom typeface combined with a logo mark that represents the precision and attention to detail required for machine repair. The design conveys a sense of trustworthiness and professionalism, making it clear that Coffeesmith is a leader in their field.

Vehicle Wrap Design

Mobile Visibility

To maximize Coffeesmith’s visibility as a mobile service, we designed a vehicle wrap that is both eye-catching and informative. The design incorporates the logo and bold graphics that highlight their specialization in espresso machine repair. The wrap features a cohesive color scheme that stands out on the road and includes key information such as contact details and service offerings, ensuring that potential clients can easily identify and reach out to Coffeesmith.


A Strong and Professional Mobile Presence

The new logo and vehicle wrap successfully established Coffeesmith as a recognizable and authoritative brand in the Orange region. The bold and professional design enhanced their visibility on the road and helped build trust with potential clients. The cohesive branding conveyed their commitment to quality service and expertise in espresso machine repair, positioning Coffeesmith as the go-to mobile repair service in the area.

"Commence Studio did an incredible job with our branding."

Bill Parianos – Founder

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