Coffee Syrup Conglomerate Gets a Rebrand
Remy & Max: Remy & Max faced the challenge of rebranding in a market saturated with competition. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2020
Differentiating Coffee Branding in an International Market
Remy & Max operates in food & beverage · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Remy & Max faced the challenge of rebranding in a market saturated with competition. The goal was to stand out in New South Wales, Australia, while also creating a scalable identity that could accommodate a large collection of products. With over 20 SKUs, the new branding needed to be distinct, memorable, and adaptable for various applications.
The brief was a system rebuild — the kind of work captured in our master frame: Defining a Distinct Personality Through Brand Identity and Typography. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Defining a Distinct Personality Through Brand Identity and Typography
Brand Positioning and Research
Creating a Unique Visual Landscape Commence Studio began with brand positioning exercises and extensive market research to identify the visual landscape for Remy & Max.
Illustrations and Packaging Design
Crafting Scalable and Variable Packaging We developed unique patterns, illustrations, and highly detailed packaging designs that captured the essence of Remy & Max’s products.
Creating a Unique Visual Landscape
Commence Studio began with brand positioning exercises and extensive market research to identify the visual landscape for Remy & Max.
Crafting Scalable and Variable Packaging
We developed unique patterns, illustrations, and highly detailed packaging designs that captured the essence of Remy & Max’s products.
Editorial-led storefront that earns time on site.
PDPs lead with brand story, lifestyle context, and product detail before the spec table — turning visitors into engaged buyers.
Bundle merchandising that lifts AOV.
Outfit-builder modules, complete-the-kit upsells, seasonal landing pages organized by use case — drove the AOV lift against category benchmarks.
The unique packaging and distinct identity have made our products easily recognizable and highly appealing on the shelf. We’re thrilled with the outcome and how it has set us apart from the competition.
Bill Parianos – Founder
Numbers that matter for the engagement.
Brand and storefront, in production.
The unique packaging and distinct identity have made our products easily recognizable and highly appealing on the shelf. We’re thrilled with the outcome and how it has set us apart from the competition.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
