Coworking Space Identity and Website Design
The Virgil: The Virgil wanted to create an inviting space that combined luxury with a community-oriented atmosphere. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2022
Combining Luxury and Community in a Brand Identity
The Virgil operates in hospitality — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
The Virgil wanted to create an inviting space that combined luxury with a community-oriented atmosphere. The challenge was to design a brand identity and website that reflected this balance, attracting professionals and event-goers alike.
The brief was a system rebuild — the kind of work captured in our master frame: Crafting a Community-Oriented and Elegant Brand. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Crafting a Community-Oriented and Elegant Brand
Custom Serif Logo
Elegant Typography Commence designers created a custom serif logo using swashes as letterforms, resulting in a sophisticated wordmark and monogram that reflected The Virgil’s detail-oriented personality.
Illustrated Icons
Stylized Service Representation Unique illustrations were developed to provide a personal touch, mirroring the warmth and hospitality of The Virgil’s physical space.
Flexible Website Design
Gather Here A flexible and user-friendly website was designed and developed to showcase The Virgil’s services, upcoming events, amenities, and membership plans.
Elegant Typography
Commence designers created a custom serif logo using swashes as letterforms, resulting in a sophisticated wordmark and monogram that reflected The Virgil’s detail-oriented personality.
A direct-booking site that bypasses the OTA tax.
Custom site engineered for direct booking — editorial property pages, local-context content, and the booking flow that competes with the OTAs on the buyer's actual needs.
Photography that does the work of selling the place.
On-location photography campaigns capturing rooms, common spaces, food, and experiences. The first thing the buyer judges; the first thing we got right.
Commence Studio captured our vision perfectly. The elegant branding and website have elevated The Virgil, making it a central hub for collaboration and events in Reno. We’re thrilled with the results!
Rachel Macintyre – Founder
Numbers that matter for the engagement.
Brand and storefront, in production.
Commence Studio captured our vision perfectly. The elegant branding and website have elevated The Virgil, making it a central hub for collaboration and events in Reno. We’re thrilled with the results!
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
