What is a Brand Archetype?

Archetypes in branding reflect the personality and narrative of a brand— helping to inform both marketing, as well as design and strategy.

3 Tips for Better Instagram Customer Service

If your store leverages Instagram to drive sales, it’s important to engage with every member of your community whether they’re commenting on your posts, engaging with your Story, or sending you a message.

Facing Your Fears of Rebranding

When it comes to overcoming fears of rebranding, fear not! Explore how to welcome change and why the reward outweighs the risk.