Logo Design

Gold-Winning Visuals Commence Studio designed a logo that encapsulated the adventurous spirit of Turn Loose. The logo featured dynamic elements that suggested movement and freedom, winning a Gold award at the 2016 Reno ADDYS for its impactful design. The logo’s bold typography and rugged aesthetic captured the essence of the brand’s rebellious nature.

Brand Narrative

Sun’s About to Rise, Sleepy Eyes We developed a brand narrative that resonated with Turn Loose’s target audience. Phrases like “Sun’s About to Rise, Sleepy Eyes” and “Slamming back sunshine and raising our glasses to the rising moon” were crafted to evoke the feeling of endless adventure and the joy of living life unrestrained. This narrative was woven into the visual identity and marketing materials, creating a cohesive and compelling brand story.

Visual Identity

Dynamic and Adventurous The visual identity extended beyond the logo to include a range of branding elements that reinforced the spirit of Turn Loose. From the rugged textures and bold colors to the dynamic imagery and typography, every element was designed to evoke a sense of freedom and adventure. The brand materials, including apparel, accessories, and marketing collateral, reflected the untamed spirit of the brand.

Shopify Online Storefront

Seamless E-Commerce Experience To complement the brand identity, Commence Studio built a Shopify online storefront for Turn Loose. The e-commerce site was designed to be user-friendly and visually appealing, making it easy for customers to browse and purchase products. The storefront integrated seamlessly with the brand’s adventurous and rebellious aesthetic, providing an immersive shopping experience.

Outcome

A Distinctive and Memorable Brand

The new brand identity and online storefront successfully positioned Turn Loose as a standout in the lifestyle and outdoor market. The bold visuals and compelling narrative attracted a loyal following of adventure seekers and outdoor enthusiasts. The cohesive branding and seamless e-commerce experience helped Turn Loose establish a strong market presence and resonate with its target audience.

Conclusion

The Turn Loose case study highlights the importance of capturing the essence of a brand through strategic branding, creative direction, and effective web development. Commence Studio’s innovative approach provided Turn Loose with a bold and memorable identity, helping them connect with adventure enthusiasts and establish a strong presence in the lifestyle and outdoor market.