Crafting an Identity for Reno’s Premier Craft Bottle Shop

Piñon Bottle Co. operates in food & beverage — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.

Piñon Bottle needed a distinctive brand identity that would set them apart in Reno’s competitive bar scene. The challenge was to create a cohesive branding strategy that conveyed their focus on craft beer and the inviting atmosphere of their bar, attracting both locals and visitors.

The brief was a system rebuild — the kind of work captured in our master frame: Creating a Craft-Inspired Brand and Growler Design. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.