A strong and bold identity system developed for a fitness gym dedicated to their community, bringing an inclusive atmosphere to the Northern California area.
Swift and fluid
The monogram brand mark symbolizes a swiftness of motion while bringing recognition to the brand’s namesake.
Signage & Corporate Collateral
Fitlab’s goal is to cultivate an atmosphere that inspires people to work out and get stronger together. We created a flexible design system utilizing bold typography to communicate brand messaging and wayfinding throughout.