The monogram brand mark symbolizes a swiftness of motion while bringing recognition to the brand’s namesake.
Building a stronger fitness community
A strong and bold identity system developed for a fitness gym dedicated to their community, bringing an inclusive atmosphere to the Northern California area.
Swift and fluid
Fitness For All
Fitlab prides itself on fitness expertise and a welcoming, inclusive service provided by the gym and trainers. Commence collaborated with the owner, Valerie, to develop a set of taglines and imagery to represent these values.
Come on in
A simple yet bright color palette was used to instill the warm and welcoming nature of the gym.
Signage & Corporate Collateral
Fitlab’s goal is to cultivate an atmosphere that inspires people to work out and get stronger together. We created a flexible design system utilizing bold typography to communicate brand messaging and wayfinding throughout.