Embracing Unbridled Freedom with a Bold Brand Identity
Turn Loose: Turn Loose needed a brand identity that would embody the raw, untamed spirit of adventure and freedom. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2017
Capturing the Spirit of Adventure and Freedom
Turn Loose operates in outdoor & sports · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Turn Loose needed a brand identity that would embody the raw, untamed spirit of adventure and freedom. The challenge was to create a design that was both bold and inviting, appealing to those who live life on the edge and seek unbridled experiences. The identity had to be distinctive and memorable, making a strong statement in the lifestyle and outdoor market.
The brief was a system rebuild — the kind of work captured in our master frame: Creating a Bold and Inviting Brand Identity. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Creating a Bold and Inviting Brand Identity
Logo Design
Gold-Winning Visuals Commence Studio designed a logo that encapsulated the adventurous spirit of Turn Loose.
Brand Narrative
Sun's About to Rise, Sleepy Eyes We developed a brand narrative that resonated with Turn Loose’s target audience.
Visual Identity
Dynamic and Adventurous The visual identity extended beyond the logo to include a range of branding elements that reinforced the spirit of Turn Loose.
Shopify Online Storefront
Seamless E-Commerce Experience To complement the brand identity, Commence Studio built a Shopify online storefront for Turn Loose.
Mobile-first conversion as the gating metric.
Custom theme tuned for high-SKU apparel: aggressive filtering, one-tap variant selection, sticky add-to-cart, mobile-first checkout.
Drop merchandising tuned for the seasonal cadence.
Drop-launch system covering pre-drop hype, drop-day comms, low-stock alerts, and the always-on retention loop between drops.
Commence Studio nailed it. They captured the spirit of Turn Loose perfectly. Our brand now embodies the freedom and adventure we live for.
Lauren Gregg – Founder
Numbers that matter for the engagement.
Brand and storefront, in production.
Commence Studio nailed it. They captured the spirit of Turn Loose perfectly. Our brand now embodies the freedom and adventure we live for.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
