Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Copenhaver Architecture is a boutique design studio rooted in the Reno–Tahoe region, known for its site-sensitive, modern mountain homes and institutional work. Despite a stellar reputation via word-of-mouth, the firm lacked any digital presence. Commence Studio helped establish their first professional website—built on Framer to reduce tech fatigue and empower the client with a modern, easy-to-manage CMS.
We performed a Web Blueprint, technical audit, and SEO strategy to ensure Copenhaver could rank locally, tell their story clearly, and start capturing high-quality project leads.
Reno, NV
Principal Todd Copenhaver came to us with a few core challenges:
No online portfolio — making it difficult for potential clients to see his work or verify credibility.
Technology fatigue — burned from a failed subcontractor build and overwhelmed by WordPress plugins and abandoned hosting.
Low visibility — missing out on leads from search, referrals, and local directories due to lack of SEO infrastructure.
Skepticism — wanting to avoid a bloated, hard-to-manage solution that would become another time sink.
Todd needed a trusted partner to build a streamlined site with a modern look, high performance, and minimal maintenance.
We kicked off the project with a full Web Blueprint to align goals and content strategy:
Website structure & visual sitemap
Content audit and rewrite
Technical SEO audit and keyword research
Sitemap planning and call-to-action strategy
We selected Framer as the web platform for its fast page load speeds, built-in CMS, and user-friendly editor. This allowed Todd to:
Manage content independently, without plugins or code
Update project portfolios quickly
Avoid tech sprawl or platform confusion
The site includes core pages such as:
Home
About
Services
Process
Portfolio (with detailed case studies)
Contact (with lead capture)
We implemented elegant transitions, modern typography, and full responsive design—all while staying aligned with Todd’s minimal, architectural aesthetic.
To increase local visibility, we:
Optimized for keywords like Reno architect, Tahoe residential architecture, modern mountain homes
Connected the site to Google Search Console and Business Profile
Implemented meta tags, image alt text, and semantic HTML structure
We provided live training and documentation so the client could manage updates and publish new work over time.
Credibility, Lead Generation & Brand Visibility
Launched a high-performance portfolio site that reflects the sophistication of the studio’s built work
Increased lead quality — converted a residential lead within 30 days of launch
Built trust and credibility — new site praised by peers and vendors
Streamlined operations — Todd can now edit and publish updates without technical support
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
