From Woo to Wow, A Shopify Plus Transformation for a Modern Beauty Brand
Sorella Apothecary outgrew WooCommerce — restricted conversion, broken wholesale ordering, and a brand identity that no longer matched the luxury skincare category. We replatformed onto Shopify Plus, rebuilt the brand system, and integrated the back office in seven months.
Live since 2025
A premium skincare brand trapped in a stack that couldn’t scale with it.
Sorella Apothecary built a loyal D2C following and a wholesale network of estheticians and spas — but their commerce stack stopped scaling with the brand. WooCommerce limited conversion, mobile UX broke at the funnel’s widest point, and wholesale ordering forced buyers off-site.
The brand identity hadn’t kept pace either. The visual system and content didn’t reflect the luxurious, modern positioning of the product line — leaving sales and retail placement on the table. Marketing operated in the dark: no lifecycle integration, no POS connection, minimal performance visibility.
The brief was unification. One platform that could carry both retail-spa wholesale and D2C consumer demand, a brand system that earned its category, and the analytics infrastructure to make growth predictive instead of reactive.
A Shopify Plus rebuild — brand, commerce, and operations on one ledger.
Shopify Plus replatform with native B2B.
Custom Shopify Plus storefront with a redesigned site architecture and quick-order interface for wholesale buyers. Optimized PDPs, conversion flow, and a mobile-first theme tuned to category benchmarks.
Brand system that earns the price point.
Recalibrated visual identity — typography, palette, and content hierarchy aligned to luxury buyer expectations. Art direction for new product photography and short-form video to lift PDP conversion and engagement.
Partner loyalty program for the spa network.
Tiered loyalty rewards system tailored for the B2B esthetician channel — repeat-order incentives, brand advocacy tiers, and ROI tracking built into Shopify Plus directly. No off-platform partner portal.
Retail store locator that closes the omnichannel loop.
High-performance store locator with geolocation and treatment-focus filtering. Bridged D2C and physical retail, drove measurable foot traffic to spa partners, and supported the hybrid omnichannel strategy.
Salesforce + warehouse integrations for ops clarity.
Real-time order syncing between Shopify and Salesforce eliminated manual CRM data entry. SKUVault integration delivered accurate inventory tracking, fulfillment routing, and stock visibility across the distribution network.
Marketing intelligence engine.
Lifecycle marketing wired into Shopify customer segments, performance dashboards across paid and organic, and a CRO measurement loop running monthly experiments. Growth strategy moved from reactive to predictive.
This wasn’t just a website redesign — it was a full-stack ecommerce acceleration. New brand systems, new conversion architecture, a performance marketing engine, and an operations layer that compounds.
Engagement summary · Sorella Apothecary x Commence Studio
Numbers that matter — and a few we didn’t expect.
Brand, storefront, and editorial — shipped.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
