Designing a Digital Foundation for a Boutique Architecture Studio
Copenhaver Architecture: Principal Todd Copenhaver came to us with a few core challenges: No online portfolio — making it difficult for potential clients to see his work or verify credibility. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2025
Creating a Professional Web Presence from Scratch
Copenhaver Architecture operates in b2b & technology · real estate & architecture — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Principal Todd Copenhaver came to us with a few core challenges:
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No online portfolio — making it difficult for potential clients to see his work or verify credibility.
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Technology fatigue — burned from a failed subcontractor build and overwhelmed by WordPress plugins and abandoned hosting.
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Low visibility — missing out on leads from search, referrals, and local directories due to lack of SEO infrastructure.
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Skepticism — wanting to avoid a bloated, hard-to-manage solution that would become another time sink.
Todd needed a trusted partner to build a streamlined site with a modern look, high performance, and minimal maintenance.
The brief was a system rebuild — the kind of work captured in our master frame: Web Blueprint, Framer Website and CMS Training. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Web Blueprint, Framer Website and CMS Training
Web Blueprint & Strategy
We kicked off the project with a full Web Blueprint to align goals and content strategy: Website structure & visual sitemap Content audit and rewrite Technical SEO audit and keyword research Sitemap planning and call-to-action strategy
Framer Development
We selected Framer as the web platform for its fast page load speeds, built-in CMS, and user-friendly editor.
SEO & Analytics Setup
To increase local visibility, we: Optimized for keywords like Reno architect, Tahoe residential architecture, modern mountain homes Connected the site to Google Search Console and Business Profile Implemented meta tags, image alt text, and semantic HTML structure
CMS Training
We provided live training and documentation so the client could manage updates and publish new work over time.
Embedded with the in-house team, not parachuted in.
Multi-month or multi-year embedded engagement — fortnightly sprints, weekly syncs, async-friendly Loom updates. Trust built through delivering, not pitching.
A design system that scales across product and marketing.
Token-based design system covering hardware product UI, web app, marketing site, paid creative, and sales enablement — same primitives across every surface.
Commence helped me finally build a website I’m proud of. After a rough experience with another contractor, I wasn’t looking forward to this—but the Framer platform and their communication made it pain…
Todd Copenhaver, Principal, Copenhaver Architecture
Numbers that matter for the engagement.
Commence helped me finally build a website I’m proud of. After a rough experience with another contractor, I wasn’t looking forward to this—but the Framer platform and their communication made it painless. I’ve had multiple compliments, and I actually enjoy using the CMS.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.