Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
A diversified growth equity and advisory firm with a storied history of success, Cingulate Group came to Commence for their unique brand identity and website development.
New York, NY
Cingulate required a brand identity that could encompass the diversity and integrity of its various investment verticals, including Ventures, Technology, Commodities, Real Estate, and Sports & Entertainment. The challenge was to design a logo system that scales across these diverse fields while maintaining a unified brand presence. Additionally, Cingulate needed a website that effectively communicates their mission and caters to the unique needs of each client.
Commence Studio worked closely with founders Abraham Moyal and Avi Cohen to develop a logo system that scales across all of Cingulate’s verticals. The design ensures a cohesive visual identity that unites the diverse investment areas under one brand.
We designed a comprehensive brand family for Cingulate’s Ventures, Technology, Commodities, Real Estate, and Sports & Entertainment verticals. Each vertical was given a distinct yet interconnected identity that aligns with the overarching Cingulate brand.
To create a sophisticated and memorable brand identity, we chose primary colors in shades of gray and black, accented with pops of yellow. This color palette is used throughout the typography and photo treatments, acting as a signature element of the Cingulate brand.
Commence web designers developed a website that focuses on the individual client experience. The site features storytelling components and interactive sections that guide users through Cingulate’s services, ensuring each client’s unique needs are addressed while providing a clear overview of the company’s mission and offerings.
The scalable logo system and comprehensive brand family created by Commence Studio have provided Cingulate with a unified and distinctive identity across all investment verticals. The sophisticated color palette and thoughtfully designed website enhance the brand’s visibility and engagement, making it easier for clients to connect with Cingulate’s mission and services.
Cingulate’s new brand identity successfully conveys their commitment to innovation and community enhancement, positioning them as a leader in the investment industry. The tailor-made solutions provided by Commence Studio ensure that Cingulate can effectively communicate with their diverse client base and continue to drive positive change across industries.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
