Brand Identity for a Leading Global Investment Group
Cingulate Group: Cingulate required a brand identity that could encompass the diversity and integrity of its various investment verticals, including Ventures, Technology, Commodities, Real Estate, and Sports & Entertainment. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2021
Diversity in Assets
Cingulate Group operates in financial services — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Cingulate required a brand identity that could encompass the diversity and integrity of its various investment verticals, including Ventures, Technology, Commodities, Real Estate, and Sports & Entertainment. The challenge was to design a logo system that scales across these diverse fields while maintaining a unified brand presence. Additionally, Cingulate needed a website that effectively communicates their mission and caters to the unique needs of each client.
The brief was a system rebuild — the kind of work captured in our master frame: Scalable Brand of House. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Scalable Brand of House
Scalable Logo System
Commence Studio worked closely with founders Abraham Moyal and Avi Cohen to develop a logo system that scales across all of Cingulate’s verticals.
Comprehensive Brand Family
We designed a comprehensive brand family for Cingulate’s Ventures, Technology, Commodities, Real Estate, and Sports & Entertainment verticals.
Iconic Color Palette
To create a sophisticated and memorable brand identity, we chose primary colors in shades of gray and black, accented with pops of yellow.
Tailor-Made Website
Commence web designers developed a website that focuses on the individual client experience.
Heritage as the differentiator, not the disclaimer.
Made the longevity the positioning instead of just a "founded in" line. Member-owned, locally accountable, deeply embedded — turned into the brand's competitive edge.
Internal-first launch that brought the team along.
Phased rollout with internal launch first — guidebook, FAQ, talking points, merchandise — before any member saw the new identity. Front-line confidence built through preparation.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · Cingulate Group × Commence Studio
Numbers that matter for the engagement.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
