Elevating Tradition: Charming Packaging Design for Italian Olive Oil
Olivaio: The Italian olive oil company needed packaging that would convey the rich tradition and meticulous attention to detail that goes into harvesting their olives. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2022
Communicating Tradition and Quality through Packaging
Olivaio operates in food & beverage · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
The Italian olive oil company needed packaging that would convey the rich tradition and meticulous attention to detail that goes into harvesting their olives. The challenge was to design packaging that not only protected the product but also told the story of the company’s heritage and dedication to quality.
The brief was a system rebuild — the kind of work captured in our master frame: Creating Illustrative and Engaging Packaging Design. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Creating Illustrative and Engaging Packaging Design
Illustrations and Messaging
Farmers to the Forefront Commence Studio developed illustrations and messaging that highlight the unique and traditional methods of olive harvesting in Italy.
Charming and Authentic Design
Reflecting Traditional Values The packaging design features charming and authentic illustrations that capture the essence of the Italian countryside and the age-old practices of olive harvesting.
Farmers to the Forefront
Commence Studio developed illustrations and messaging that highlight the unique and traditional methods of olive harvesting in Italy.
Reflecting Traditional Values
The packaging design features charming and authentic illustrations that capture the essence of the Italian countryside and the age-old practices of olive harvesting.
Editorial-led storefront that earns time on site.
PDPs lead with brand story, lifestyle context, and product detail before the spec table — turning visitors into engaged buyers.
Bundle merchandising that lifts AOV.
Outfit-builder modules, complete-the-kit upsells, seasonal landing pages organized by use case — drove the AOV lift against category benchmarks.
The new packaging design beautifully captures the tradition and quality of our olive oil. Commence Studio’s work has brought our story to life and resonated deeply with our customers. We couldn’t be h…
CMO
Numbers that matter for the engagement.
Brand and storefront, in production.
The new packaging design beautifully captures the tradition and quality of our olive oil. Commence Studio’s work has brought our story to life and resonated deeply with our customers. We couldn’t be happier with the results.
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A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
