Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Commence Studio collaborated with Barnacle Foods to rebrand and develop a scalable packaging system that reflects the company’s commitment to sustainability and unique Alaskan heritage. The project involved creating a new logo, designing a cohesive family of packaging with custom illustrations, and building an ecommerce website optimized for the fast-paced market. The rebranding effort resulted in a strong and recognizable brand identity that enhanced customer engagement and supported Barnacle Foods’ growth.
Juneau, AK
Barnacle Foods needed a cohesive and scalable brand identity that would reflect their commitment to sustainability and their unique Alaskan heritage. They required a new logo, a unified packaging system, and a robust ecommerce website to enhance their market presence and support their growing product line.
Commence designers created a new logo that embodies Barnacle Foods’ ethos and offers a scalable design system. The organically recognizable mark reflects the company culture and sustainability focus.
The collaboration with founders Lia and Rosa led to the creation of a unified family of packaging that showcases their quirky personalities and culinary creativity. The design system, developed for all 16 core products, features custom illustrations of characters, Alaskan landscapes, and signature ingredients.
The initial project began in 2019 with the design of a label for Bullwhip Hot Sauce, featuring a salty sea-woman and the Bullwhip Kelp ingredient. The success of this design led to the development of a flexible, consistent system with unique illustrations for each product, building the brand narrative and engaging customers.
Commence designers and developers built an ecommerce website that highlights the new brand identity, enhances search visibility, and improves the shopping experience. The website includes in-depth landing pages about kelp farming, the brand story, and a streamlined shopping experience for customers.
The rebranding project provided Barnacle Foods with a highly recognizable identity that supports their mission of sustainability, exploration, and environmental consciousness. The scalable packaging and enhanced ecommerce platform set them up for future growth and success on national scale.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
