Pixels are wonderful, but dialing in your physical packaging makes us giggle in an evil ‘stroke-our-mustache’ kinda way. We appeal to as many of their senses as possible here, from their eyes to their hands (and even their hearts).

Tell ‘em what they get, Johnny!

You can't have an intriguing and informative website or brand without the content to support it.

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Reno eNVy has been a hometown hero of a brand to our little city since 2005 but also carries vibrations throughout our state. With an established identity that was so initially tied to an individual city we had to overhaul to the look and feel of the entire brand. We focused on a Strategic as well as Creative Direction that pulled largely from the land around us and created a look and feel to set our sails and minds in the right direction for the years to come.

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We started by creating a look for the identity and seeing how it would play out on products, on the web, and in various promotional applications. With a state so diverse, we didn’t want to alienate one part of the state or another, we’d rather create a cohesive look that every Nevadan could find themselves relating to.

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“We wrote the visual narrative behind this brand. Providing perspective and abstracting the land where I grew up was challenging for the whole team to let go of Northern Nevadan bias.”

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With any fashion brand, you often have the brandmarks appearing in a multitude of ways. Whether they’re screenprinted on tees, adding depth and detail to the website, in-store/event materials, print advertisements, or accompanied with photography, the various brandmarks used add a complexity and a feeling of cohesiveness throughout all materials.

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When thinking of Nevada, two very different things come to mind. The infamous “Welcome to Las Vegas” and “Biggest Little City” neon signs, surrounded by casinos, and the vast surroundings of beautiful landscapes, mountains, valleys, and deserts that take up much of the land around us. For the sake of this project, we chose to focus on the latter. With hand-drawn images and illustrations, custom lettering, and a feeling of being a little rough around the edges — we aimed to capture this look and feel of the land around us and turn it into something that anyone would want to flaunt.

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After the initial brand identity was approved for both print and digital, we moved on to prepare to unveil this new look to the world. Visuals are key online. We, in fact, do judge a book by its cover. We like things that look good.  And we can’t even begin to overhaul a line of  apparel if it doesn’t look appealing. We headed out to the desert, and took over an abandoned gas station, donned some of the latest looks and apparel, and photographed the clothing right where the inspiration came from, the land itself. 

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While prepping for the debut of the new site launch, we created a landing page for those to enjoy, creating excitement for the curious.

Teaser Landing Page

The brand formerly known as Reno eNVy has a storefront in Reno, Nevada.  Shocker. But there is no existing storefront in anywhere else in the state.  One hurdle was realizing just how crucial online sales are. If we’re to truly become a state-wide brand, we need to create a look and online shopping experience that not only speaks to its roots, but the entire State.

Crafting the Experience 

By creating an online experience that makes people want to scroll through the site (and simple to add things to the cart) we are able to further establish value and trust as a brand. By carrying the little bits of dust, so to speak, across the web design, we’ve creating this familiarity throughout the website, furthering trust in HMNV Co.

Online Shopping Experience 

"This is something that we’ve brought up before, its a huge step to move into a new world. Without the thoroughness of the L&M team, the brand may have very well not launched."

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Stepping into a new future, working with HMNV Co. has been exciting and deeply gratifying: expanding the story of a cherished local brand, deeply furthering their apparel line and retail shop, and creating an enjoyable and modern online shopping experience. The new Home Means Nevada Co. brand officially launched Fall 2017, with the opening reception and brand unveiling met with enthusiastic support and confidence from the community.

Reno eNVy came to us with a challenge, how do you take a beloved hyper-local brand, and elevate it into a state-wide brand? The answer is rooted in strategy, updated apparel, and an overhauled online shopping experience that anyone— not just Nevadan’s, can be proud of.

Born to be Dusty

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The RetroRocket Coffee logo was created to express the nostalgia and excitement of mid-century space travel that inspires the RetroRocket team to roast delicous coffee. Reminding us to launch our day with gust and coffee, as well as coming back down to Earth to enjoy more, you guessed it... coffee!

It's All In The Logo 

The RetroRocket Coffee color palette was created with inspiration from parts of the Tarantula Nebula and mid-century design. Contrasting colors on the warm and cool spectrum leave a lasting feeling of wonder and nostalgia.

Let Your Mind Wonder

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We carried our space theme across every unique coffee label. From future themed lamps to UFOs themselves, these labels have it all. Paired with the pro tips, snazzy hints and intriguing company summary on the coffee bags, this packaging soars above the rest.

Packaging for the Gods

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No great coffee company is complete without some swag to rep the brand. We designed these classy t-shirts and galactic mugs for any human or alien-alike to show off.

Swag Out

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But, wait… there’s more. Prepare for a website beyond your imagination.

It’s a Rocket Tunes playlist section, it’s a rotating product display, it’s never-ending rocketism wisdom. RetroRocket’s website has it all. Starting with a featured products, scrolling to company ideology and navigating to in depth product pages, it’s an exploration that never ends.

Have It All

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Bringing the coffee buying experience to the next level. Introducing a subscription system for legends.

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You love coffee? Well, so do we. And so does RetroRocket. That’s we made it so you never need to worry about your coffee supply coming to a halt. We built a system that allows any customer to make up to four coffee subscriptions at once. You’ll be able to skip an order, change your payment method, look at delivery dates and view your purchase history too. Every subscription tool is a click away.

Easy as 1,2,3

Yes, ordering from your phone is just as easy. Pick your and your SO’s favorite coffee flavors, the amount you want, and how often you want them, then let your subscription do the rest, forever.

For Coffee Lovers, By Coffee Lovers

We couldn’t forget some brew guide love. Have a question about some brewing methods? We’ve got your back. We created a page all about coffee and brewing tips.

Knowledge Is Cool 

If one brew method is not your style, just swipe right. Every brew guide is complete with equipment, grind size, brew ratio and instructions.

Brewing Has Many Steps

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RetroRocket Coffee is a purely web based coffee brand that has it all. Starting from step one, we created the color palette, brand, packaging and website for this intuitive company. Packed full of space exploration references, sweeping design and unique web experiences, you'll want to know every detail of the rise of RetroRocket.

Launch The Day 

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We refreshed the look of Coffeebar to match their attitude. Bold, bright, yet sophisticated and refined. With such a growth taking place in the company, and a dedicated, loving fanbase - it was of upmost importance that we complete every action with strategy. Our measure twice, cut once mentality was something we were taking into account every step of the process.

Identity Exploration 

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In addition to Coffeebar’s signature orange, brown and tan color scheme, we introduced some pronounced secondary colors because coffee offers the ideology of comfort and energy of movement all at once.

Step One

Badges are great for everything from identity extension, to website ornamentation, to clothing designs or patches.

More than text and color 

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While we wanted to keep things modern, we also didn’t want to erase the human element. That human element is what differentiates all of Coffeebar’s locations from so many other coffee shops. We thought some handwritten elements would carry that ideology accross their brand.

Handwritten <3

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One of the goals we established when we first met with our pals at Coffeebar was the desire to have a kickass website. We wanted something that highlighted all locations, encompassed everything a customer could look for, stand out above the ordinary and, of course, look amazing.

This is the first page Coffeebar’s customers see. It not only gives them a taste of the custom video components, eye-catching transitions and integrated handwritten elements, but it also highlights the shopping experience and invites them to check out Coffeebar’s individual locations, blog, ideology, spotify favorites and lifestyle portfolio.

Homepage of champions. 

This site starts with the expected. You’ll find the contact, about, culture and shop pages quickly. Then it adds some pizazz. It includes pages dedicated to the senses— photos to look at, playlists to listen to, news to read about and menus to salviate over. As if that wasn’t cool enough, each of Coffeebar’s location pages link to these experiences, displaying corresponding examples of each. Lastly the site finishes off with some truly special surprises, roadtrips and brew guides, but you’ll see those later.

Where can we visit?

Coffeebar has done a fantastic job of keeping their brand consistent throughout each of their locations while making each space uniquely fit into the local area. Our challenge was to do the same thing digitally.

Keeping it all together 

We chose Shopify as the platform of choice. It has a beautiful back-end that gives us the ability to hand-craft the shopping experience, and staff the ease of use. (Added bonus for their top-notch analytics, data reporting and ecommerce insights. )

The shopping experience is well organized into three categories and kicks things off with a couple different suggestions. Each product page includes pictures, its story and a sticky header that displays the most important details 100% of the time as you scroll to explore a product. Which means, yes, customers can add that baby to cart no matter where they are on the page.

Bring in the money 

Its always sweet to see artwork on items people bring with them (or wear on them), because that means theres’s a higher chance that art will touch more souls. Here’s a couple products we merged with our badges and typography as proposals to add to Coffeebar’s online store.

It ends with swag

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What’s a coffeeshop without rad music? We embedded Coffeebar’s favorite playlists with each location page, suggesting a set of songs that will always bring you back to your favorite coffee artists.

Feed all the senses 

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Ever wonder how you’re favorite coffee spot makes their drinks so perfect? Well here’s how. Visit Coffeebar’s brew guides page to explore four in depth brewing methods. And if you’re already a master brewer, at least check it out out to admire the awesome handwritten elements.

We've hit the jackpot 

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As if detailed steps and a complete instruction list weren’t enough, the illustrations that pair with each step blew it out of the water.

Illustrations for the soul 

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When you first visit Coffeebar Roadtrips you’ll see a map with a bunch of stops Coffeebar employees handpicked. Each stop’s point is color coded brown, blue, yellow or green which corresponds to the stop type: discover, explore, drink or eat. Filter by location, or type, or both. Zoom in or out, and scroll right or left. You can even click on each point to see a preview of the stop, its name and city.

The bells and whistles

There’s even a corresponding card that scrolls to display whenever you click on a point. It offers you all the details you need to know, its website, a link to google maps, which employee suggested it and why.

Know it all 

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There was a lot of fun with photo and video on this project. We were able to work with on-location and studio photography as well as cinemagraphs, custom video and timelapses.

Great for website and blog photos, we shot everything Coffeebar where all the magic really happens.

In their environment 

Great for social media, we shot some messy, but worth it, looping cinemagraphs and in-studio scenes. The cleanliness of the solid color backgrounds and attention-grabbing hand placement allowed us to create a whole new feel and interest.

Bringing it back home 

Each coffeebar location got its own video. Some are captivating timelapses while others show just how cool the shop and their employees really are.

The reel deal

Being a group of creative professionals, its only natural to be fueled by caffeine and cold brews. Coffeebar is a supplier of just that— not to mention wine, baked treats, good times and great memories with even greater friends. At the start of Summer 2017 when Coffeebar was gearing up to open their 5th location we began a partnership to achieve an enhanced social presence and build a brand new website in preparation for the much-anticipated arrival in Silicon Valley.

Un Vero Gusto Italiano

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