Navigating the House of Brands Strategy in M&A
In the ever-evolving realm of business, the markets are buzzing with activity, especially within our clientele in the private equity sector. The dynamic landscape of mergers and acquisitions (M&A) presents a complex challenge, particularly when it comes to managing a House of Brands strategy.
Master Your Brand’s Development
How do industry-leading companies become industry leaders? From the inception of their company, the most successful businesses have a strategy behind how customers perceive their brand. But can every business implement a brand strategy like the big guys?
How to build a brand launch strategy
When it comes to establishing a standout presence in today’s saturated market, building a strong brand is not just an option—it’s a necessity. But what exactly is branding, and why is it so pivotal for businesses big and small?
Unboxing Your Packaging Strategy
Packaging is one of the most important attributes of a Consumer Packaged Goods (CPG) business. Think of it as the ship that sets sail with precious cargo. You want it to deliver its haul safely, right?
Four Ways to Crush Ecommerce Holiday Marketing
Christmas is almost here! If you had a bumpy Black Friday/Cyber Monday and results that were less than ideal, you’ll want to pay extra close attention.
Five Tips to Make Black Friday / Cyber Monday Successful
Like seeing Christmas decorations during Halloween in Walmart you know that marketers love to talk about Black Friday.
How to Get the Best ROI From Your Email Marketing Campaign
Your email marketing is a vehicle for communicating with your audience. The one thing that does matter is that your audience receives the message and has a positive impact.
What is a Brand Archetype?
Archetypes in branding reflect the personality and narrative of a brand— helping to inform both marketing, as well as design and strategy.
