November 5, 2024

Why Long-Term Brand Building Drives Performance Marketing Success

Unlock the key to sustainable growth with a strong brand. Learn how brand building enhances performance marketing and drives better conversions.

October 30, 2024

Navigating the Debate: Custom vs. Off-the-Shelf Shopify Themes

The eCommerce landscape is constantly evolving, and with it, the tools and technologies that brands use to create compelling online shopping experiences. A recent discussion delved into the advantages and disadvantages of using custom versus off-the-shelf (OTS) Shopify themes. This debate highlights crucial considerations for eCommerce businesses striving to balance efficiency, cost, and brand identity.

July 23, 2024

CONFIG 2024: Commence Studio’s Design Immersion In San Francisco

Walking the floor at CONFIG 2024 felt like stepping into a mosaic of creativity and innovation. The hum of conversations, vibrant displays of technology, and energy from like-minded creatives set the stage for an enriching experience. We were there with the Commence Studio team to absorb wisdom, forge connections, and strengthen our design culture. The promise of new ideas and shared visions invigorated us. This year’s insights will elevate our craft and spark meaningful conversations.

July 9, 2024

Why Branded Merch is Trending Again

The merch craze is only getting bigger, and it's clear why. Done right, branded merchandise can enhance brand loyalty, extend reach, and build community. Whether you're a brand looking to launch your own merch line or just a consumer trying to decide if that branded hoodie is worth it, understanding the nuances of successful merch design is crucial. At Commence Studio, we're excited to help brands navigate this exciting trend and create merch that truly stands out.

July 8, 2024

How to Thrive in the Age of Google’s Search Generative Experience with Brand Activation

With Google's Search Generative Experience reducing organic traffic, businesses must adapt by diversifying marketing channels like direct mail, social media, and email marketing. Focus on creating memorable in-person experiences, such as pop-up stores and events, to build stronger brand loyalty and engage customers beyond digital platforms.

July 3, 2024

Working with a DTC Marketing Agency – A Comprehensive Guide

May 31, 2024

Navigating the House of Brands Strategy in M&A

In the ever-evolving realm of business, the markets are buzzing with activity, especially within our clientele in the private equity sector. The dynamic landscape of mergers and acquisitions (M&A) presents a complex challenge, particularly when it comes to managing a House of Brands strategy.

May 16, 2024

Shopify Analytics vs. GA4

There are so many analytics platforms out there for Shopify owners to use. “Which platform is better? Shopify Analytics vs. GA4?” As e-commerce experts, award-winning Shopify developers, and growth marketers we have some insight that will end this debate once and for all.