The 21st century has seen the digital revolution not just impacting our personal lives but reshaping the vast landscapes of commerce. B2B manufacturing companies have been slower to adopt strategies outside of the traditional. Now, they’re increasingly turning to e-commerce to reach their customers. According to data from 

, US B2B e-commerce sales rocketed to a whopping $1.7 trillion in 2021. It's further projected that this figure will exceed $2 trillion in 2023, with a staggering $3 trillion mark anticipated by 2027. As B2B companies scramble to capture a sizable share of this growing pie, it is evident that the integration of new technologies isn't just an option but a necessity.

Direct-to-Consumer (DTC) isn’t just a buzzword for B2C companies. The demands of B2B buyers are changing. A significant 

 are craving DTC-style experiences from their suppliers. The problem? Over half are left disappointed when their expectations aren't met by the brands they engage with.


Consider another compelling statistic: Millennials, the digital natives and the future leaders of tomorrow, now influence

. This underscores the criticality of digitizing your B2B enterprise to offer self-serve, personalized, and frictionless customer journeys.

By implementing strategies reserved for DTC companies you can help separate your company from your competition. Other benefits include:

E-commerce platforms such as Shopify provide a global marketplace that potentially increases sales and revenue. In a B2B context, companies often favor online purchasing due to its convenience and speed. Higher sales mean increased revenue, which ultimately drives Return on Invested Capital (ROIC) upward.

Shopify and similar platforms can help cut costs by reducing the need for physical retail space and in-person sales staff. Order processing automation can drive operational costs down further. Lower costs, while maintaining or growing revenue, result in an increased ROIC, all else being equal.

Effective inventory management can drastically reduce carrying costs and improve cash conversion cycles, subsequently enhancing ROIC. E-commerce platforms typically integrate with inventory management systems, creating a seamless interface for tracking and optimizing stock levels.

Another value-added feature of e-commerce platforms is the wealth of data they offer. Analytical insights can guide businesses to optimize pricing, products, and marketing strategies, leading to improved profitability and, hence, higher ROIC.

Imagine this, you have a buyer that consistently orders 1,000 widgets from your business. With an e-commerce website build, your client can order directly from the website rather than engaging with a salesperson. What’s even better is that their shopping experience can be personalized. Does widget “Y” pair well with widget “X”? Now your website can offer that suggestion to customers instantaneously.

Companies that sell directly to consumers have enjoyed exciting web designs for years. Manufacturing companies selling to other businesses no longer have to sacrifice on design. Excellent web design and branding will help you differentiate your business from other competitors on the market with minimal lift, plus, the digital experience will help buyers feel like they’re using a tool built for modern times.

What Manufacturers Should Look for in an E-commerce Platform

The case for e-commerce in the B2B space is clear. But, choosing the right platform is where the challenge lies. As more industrial B2B sellers are exploring the potential of e-commerce, it's important to understand the essentials of a good platform. When in the market for a B2B eCommerce platform, manufacturers should think about the following:

We’ve emphasized the numbers behind buyers who are looking for a digital experience. When looking for a platform, you’ll want to make sure that it provides today’s customers with the modern digital experience that they’re expecting.

To do that, you’ll need a platform that has extensive experience with consumers.


Shopify Plus is the leader for e-commerce businesses. In fact, Over 4.3 million ecommerce sites are built with Shopify and that number continues to grow.


With that many businesses testing their platform, implementing Shopify should be a no-brainer.

Features important to your Business Workflow

With their latest release in the summer of 2023, they’ve made their B2C platform more inclusive for B2B manufacturers. The most exciting features that retailers should be excited about include:

Tailor the end-to-end experience for each buyer with customized product and pricing publishing, quantity rules, and payment terms.

Streamline the order process with drafts, payment reminders, invoices, and due-on-fulfillment terms.

Build delivery and payment logic tailored to your customers right in the checkout using Shopify Functions.

Create conditional rules for products and variants, including minimums and maximums, case packs, and increments.

Create wholesale company profiles with multiple locations and associated buyers.

With access to APIs, you can connect your wholesale store to your ERP, CRM, or other systems you rely on.

Like any business endeavor, e-commerce integration comes with a set of costs. The biggest costs to consider are:


Platform Pricing - Shopify has plans for every level of business from small businesses to larger enterprises. You can explore options for monthly costs on their website.

Set Up Fee: A one-time setup fee could be needed to get your store set up. If you want to invest in a custom design, hiring a custom website developer could be in the cards. If you need something more labor intensive like an 

, look for a team that can help you with the setup.

A well-thought-out strategy that anticipates these challenges is necessary for a successful e-commerce implementation. Moreover, the journey to a high ROIC through e-commerce is not always immediate. It may take time for the initial investments to pay off. However, with a steady approach, the potential long-term benefits could be substantial.


Commence Studio has extensive experience 

 and with B2B clients. If you’re interested in an expert-level partner who can help your manufacturing business transition to an 

Measuring the Success of Your E-commerce Adoption

You’ve adopted e-commerce. Great! But how do you know it’s working? Two crucial metrics can help you benchmark your performance and measure success.

One of the most important metrics to measure your e-commerce strategy is your ability to acquire new customers. Monitor the growth rate of new customers finding, engaging and purchasing from your site.

Acquiring new customers is one of the biggest challenges of all online businesses. But one strategy that’s often overlooked is building Lifetime Value (LTV) with your customers. To build lifetime value, brands retain customers through retention strategies, and going digital can take some of that load off of your salespeople.

So, you're convinced that integrating e-commerce into your B2B operations is the right way to go. Here’s a simple roadmap to kickstart your journey:

Research and Understand Your Audience: Who are your buyers? What are their digital expectations?

Choose the Right E-commerce Platform: Our recommendation is to go with 

 but there are other platforms that can help you make the transition as well.

Onboard Your Team: Train your team on the new platform to ensure seamless operations.

Test, Optimize, Launch: Before going full scale, test the platform, gather feedback, and optimize.

Monitor and Evolve: Continuously monitor performance metrics and be ready to adapt.

In conclusion, as the digital landscape continues to evolve, it's crucial for B2B manufacturing companies to not just keep pace, but to lead the charge. E-commerce isn't just a channel; it's the future of B2B sales. Embrace it today for a prosperous tomorrow and if you need help along the way - 

The 21st century has seen the digital revolution impacting our personal lives as well as businesses. With this change, B2B companies are increasingly adopting e-commerce strategies to reach their customers.

E-commerce in B2B Manufacturing: The Shift towards DTC

Aside from its protective factor, it is also another opportunity to tell the story of your brand in a way that invites your customer on a journey. The journey of a customer from unboxing to picking your product off of the shelf, can either be an experience - or a simple transaction.

Let’s discuss why there should be a strategy behind your packaging and how to get started on your own.


Packaging strategy: Unleashing the "Wow Factor" for Your Product!


A packaging strategy is a comprehensive plan of how your brand will create, design, and implement a packaging solution for your product. It involves a thoughtful and purposeful approach to how the product will be presented to your target audience, from the choice of materials to the shape of the packaging, from the design aesthetics to the functional aspects of the packaging.


The main goal of a packaging strategy is to align its design with the overall business objectives and marketing goals of the brand. It takes into consideration various factors, including the target market, the product's positioning, competition, budget constraints, and sustainability considerations.

Why Your Brand Needs a Packaging Strategy

Taking a strategic approach to how your product is packaged gives you the opportunity to design how customers will experience your product and, ultimately, your brand. From the moment they see it on the shelf or unbox it at home, they should get a sense of your company.


The impression of your brand is multiplied by how customers interact with the package it’s housed in. If your company promotes “sustainability” and reducing single-use plastics, it's a good idea to seek an alternative to an unrecyclable plastic bottle. If you’re thinking strategically, 

you can experiment with biodegradable labels, non-toxic inks, recycled plastics, or other materials as the main container of your product.

Don’t just play lip service to customers, thinking about your values down to the last detail fosters a deeper connection with your target audience.

Your strategy should always start by looking at your customer.

Who are they? What do they enjoy? What do they value? Where do they shop?

Answering these questions before you start the design process will help you gain inspiration and insight into how to design the label for your product.

One example of a company that does this well is Liquid Death.

In the beginning, liquid death was kind of meant as a joke. According to an interview with 

, the creator, Mike Cessario, was Inspired at Vans Warped Tour in 2009. While attending the event he saw musicians that were drinking out of Monster cans, but they’d replaced the energy drink with water to stay hydrated during their sets.


As a graphic designer, punk rock music fan, and advocate for healthier drinks, he thought that there should be a healthy alternative to staying hydrated that should be marketed like Monster Energy. He created what he thought would be a niche packaging design that would catch on with punk-rock musicians and any of their sober fans looking to keep up while drinking something healthier than alcohol or sugary energy drinks.

Because he knew his customer so well, he was able to create a design that spoke to those people, with a melting skull and “kill your thirst” as a tagline.

Liquid Death’s punk rock branding, and alternative packaging (most waters came in plastic bottles at this time) served as a powerful tool to gain a cult following that permeated into the mainstream.

Creating a successful packaging strategy isn’t just luck, it is a process with some key components.

There are four components to creating a successful packaging strategy. In the rest of this article, we are going to show you why these components are important so that you can use this process to create a successful strategy of your own.

 as an example, if you know who your customer is and design something that speaks directly to them, you have a chance of finding success.

Understanding your customer comes down to one thing. Research.

, did a ton of research before creating their line of men’s grooming products. The creator, Vincent Gravallese, came from a family of barbers before opening a shop of his own. For years he experimented with different products in the shop. One thing he began to realize was that patrons and their partners didn’t like the “crunchy hair” look and “dry scalp” concerns were common among men.

Gravallese took a deeper look into the ingredients in most pomades and was shocked at what he saw. “Most of these ingredients contained microplastics and petroleum products.  I was stunned that the ingredients I was reading about were on lists of products to most likely cause cancer and had serious impacts on our water supply and the earth.”


The ingredients he began to craft his pomades with had natural ingredients and wouldn’t cause irritation to the scalp like the others did, and the natural ingredients left the hair feeling soft after you washed out the product getting rid of the crunchy hair complaint.

 that spoke directly to the customers he saw inside his barbershop. Gentlemen that cared about how they looked, their body’s health, and the world they lived in.

There’s a saying, “If you’re talking to everybody, then you’re talking to nobody”. When doing research you’ll need to find out everything you can about what your customer wants. You can do that by conducting interviews, surveys, and observing.

Once you’ve done the research and feel comfortable, you should use it to create what’s called a buyer persona. A buyer persona, also called a customer avatar or audience profile, is a fictitious character that you create to help you better understand your customer. Your persona should define the values, wants, needs, and more of your desired customer. There are plenty of resources out there to help you create personas, check out this one from 

Once you’ve identified your target, it will make it easier for you to tailor your content, messaging, product development, and services to meet the specific needs, of your audience.

“Where do I stand out amongst competitors?”

If you’re competing for shelf space like other CPG brands then standing out is important. One brand that did just that was 

Before they rebranded, Chobani looked exactly the same as competitors in the refrigerated aisle. Everyone had a white, plastic container that had pictures of fruits across the label. Chobani’s Chief Creative Officer, Leland Maschmeyer, decided that they needed to differentiate themselves.

The first change for Chobani was they traded in their glossy label for one that was matte finished. Why? Because it felt different in customers' hands.

Next, they removed photos of fruit and replaced the label with earthy tones and hand-painted illustrations of fruit to celebrate the imperfections and the natural ingredients used in their product.

For some brands, the ingredients might be the star of the packaging. For others, it might be the process of how the product is created. The point we’re trying to make is that you need to find some way to stand out from the crowd.

Packaging is your brand’s opportunity to tell its story. While ads, emails, social media, and websites are ways to market your product, packaging should be thought of as another marketing tool. Packaging should align with the brand's overall marketing and promotional efforts to reinforce the message and create a cohesive brand experience.

While you’re working with a smaller canvas that doesn’t mean you can’t take full advantage of the wrapping your product comes in.

For example, the Direct to Consumer (DTC) brand, 

, does more than ship your pan after your order. Upon delivery, they create an experience that makes customers excited to unbox their product and start cooking.


From the moment you get the pan you’re greeted with messaging that is unique to Our Place. It creates excitement that pushes you to open the box the moment you receive it.

Once you do you’ll find a pamphlet that highlights the brand's story, how to care for your pan, and recipes to get you started. Complete with a QR code that links to their website and social channels, the brand is inviting you to stay connected and share your experiences online.


Another great representation of this is Barnacle Foods. A kelp-based food company approached Commence Studio with a 

 idea for their bullwhip hot sauce. The brief was “feature a salty seaman and the Bullwhip Kelp ingredients”. Commence pitched an illustration of a salty female character to represent the primarily women-led company.

The new hot sauce label and female character were a hit, and Barnacle wanted to build off this momentum!

Commence created labels for all 16 core products each featuring unique illustrations of original characters, Alaskan landscapes, and signature ingredients. The artwork illustrated around the bottles and jars builds on the brand’s narrative and encourages customers to pick up and turn them to discover more around the bend.

Earlier we mentioned something about choosing the right vessel for your product. I.e. if you represent sustainability don't choose plastic, choose an alternative that supports that mission. Your packaging strategy should include a container that will protect the product, of course, but it’s also an opportunity to stand out as well.

Take Califia for example. If you’re not familiar with them, they make alternative milk.

Think almond, oat, pea, etc. For generations, milk had come in a few different packages. Glass bottles, milk cartons, or milk jugs.

Cailifa went with something different from the traditional. Their iconic bottle has a screw-off top and bottle shape that is anything but ordinary.

They’re a great example that the shape of what you put your product in can change the game of standing out on the shelf.


Building a Sustainable Packaging Strategy

Now that you know the components of a packaging strategy, you might be asking yourself, “What do I do now?” Our recommendation is to start studying your customers and your product.

First, list the unique characteristics of your product. Those are the things you’re going to want to highlight in your packaging

Next, you’ll research your customers. Get out and talk to people who you think would like your product. Hell, go full Costco and start handing out free samples and listen to what people think. That’s going to be some of the most important information.

Then, combine the research you’ve gotten into an idea that will display those differentiators, tell your company’s story, and makes your product irresistible when they see it on the shelf.

To make your packaging a sustainable process as you expand into additional products, implementing 

Working with professional designers can take some of the load off of you while you focus on other areas of your business. At Commence Studio, we’ve supplied countless CPG brands with 

 to help them create sustainable packaging solutions that could grow with their business.

Packaging is one of the most important attributes of a Consumer Packaged Goods (CPG) business. Think of it as the ship that sets sail with precious cargo. You want it to deliver its haul safely, right? 

Unboxing Your Packaging Strategy 

If you’re using Google Ads, we’ve got some good news for you. Let us introduce you to Google Ads Transparency Center. Your new favorite tool to help you make more informed decisions about the ads you’re running.

In this article, we'll look closer at the Google Ads Transparency Center and explore how it works, its benefits, and how it can help you.

What is the Google Ads Transparency Center?

 is a tool that enables users to see the format of the ads, the advertisers behind them, and the exact ads customers see.

How does the Google Ads Transparency Center work?

The Google Ads Transparency Center works by collecting information about the ads that are served on Google Ads, YouTube, and partner websites. This information is then aggregated and made available to users through the Transparency Center website.

To access the Google Ads Transparency Center, simply go to the website and search for the advertiser, the keyword, or the product you're interested in. You can also filter the results by country, date range, and ad type.

What are the benefits of the Google Ads Transparency Center?

Advertisers can use the Ads Transparency Center to do two really important things.

, where advertisers and users can browse ads from brands in several fields, including politics, housing, employment, and credit. Ad details include the design and copy for all ad variations, the platforms where the ad is displayed, and when the ad was launched.

Aside from advertisers, consumers benefit too! Now they can also learn more about advertisers before deciding to make a purchase.

Who can benefit from the Google Ads Transparency Center?

This new tool is better for advertisers, consumers and regulators.

Marketers and advertisers: Marketers and advertisers can use the Google Ads Transparency Center to see what their competitors are doing and get insights into how to improve their own ad campaigns.

Consumers: Consumers can use the Google Ads Transparency Center to see who is behind the ads they see online and make more informed decisions about the products and services they choose to interact with.

Regulators and policymakers: Regulators and policymakers can use the Google Ads Transparency Center to monitor the advertising ecosystem and ensure that it is fair and transparent.

How can I use the Google Ads Transparency Center?

Google says that its Ads Transparency Center will be rolling out globally 'over the coming weeks’ - that message came on March 29, 2023. The Google Ads Transparency Center will be available direct from any ad, by tapping on the three dots menu, while you'll also be able to access the platform via 

 where consumers can customize their ad preferences.

, With new updates you’ll want to make sure your ad campaigns are not blocked, restricted, or removed. It also offers options for fixing problematic ads, checking the status of your Google Ads account, and reporting Google Ads that violate its policies.

Contact us and see how a 30-minute discovery session can mean growth for your business.

Discover the Google Ads Transparency Center and how it can help you as a marketer, advertiser, or consumer. Learn how it works and its benefits in this informative guide.


Understanding Google Ads Transparency Center

A brand identity studio plays a crucial role in helping companies develop a unique and cohesive 

 that resonates with their target audience.

What is a Brand Identity and why is it important?

A brand’s identity is how companies differentiate themselves from competitors in a crowded market. A well-defined brand identity creates a memorable and recognizable image that builds trust and fosters customer loyalty. While some people mistake a brand’s identity for just their logo, it can (and should) be so much more than that. It should be the culmination of brand voice, tone, personality, and visual representation that convey the brand's values while creating an emotional connection with its customers.

, look no further. While Commence Studio is multidisciplinary, 

we have years of experience creating identities

A brand identity studio is a team of designers, strategists, and 

 who work together to plan every aspect of a brand's identity. It starts by understanding a company’s values, target market, and unique selling proposition before even thinking about a design.

We believe that designing without knowing who you’re talking to is just shouting in a crowded room.

Typically, the process for design looks similar no matter the industry. While the specifics may vary, the general steps include:

Research and Discovery: At Commence, we start by understanding your business, target audience, competition, and market trends. We compare your strengths and weaknesses with the competition and look for the perfect place for your brand to fit.

Strategy Development: Once we have the base research done, we move to positioning your brand in the market through strategic messaging, and visual elements.

Concept Development: Then we work on initial design concepts that can include logo variations, color palettes, typography, and imagery.

Refinement: We'll meet to discus the work and get your feedback. The process is a collaborative effort, and we want you to feel like it.

Launch: Finally, we button up everything and provide

A brand identity studio plays a pivotal role in helping businesses develop a strong and distinctive 

. If you’re a brand looking to elevate your logo into a full-fledged identity, contact us for a discovery session today.

Q: How long does it take to develop a brand identity?

A: A brand identity with Commence Studio takes about 6-8 weeks to complete.

Q: Can a brand identity studio help with rebranding an existing business?

A: Absolutely!  We can help you realign your messaging and create a more impactful identity no matter the age of your business.

Q: What is the cost of hiring a brand identity studio?

A: Costs can differ depending on involvement but our brand identity package starts at $7,500

Q: How often should a brand identity be updated?

A: While there is no set timeframe, it is recommended to periodically evaluate your brand identity to ensure it remains relevant and resonates with your target audience. Updating it every 5-10 years is a common practice.

Q: Can a small business benefit from hiring a brand identity studio?

A: Of course, brand identity studios cater to businesses of all sizes. We’ve helped businesses large and small create or refresh their brand. Check out our work here.

In today's competitive marketplace, building a strong brand identity is essential for businesses to stand out from the crowd.

What is a Brand Identity Studio?

Let us just get this off of our chest real quick…. WE LOVE SHOPIFY!

This platform has made owning and operating an online business so much easier for businesses of all shapes and sizes. From side hustles to multi-million dollar e-commerce stores, Shopify has a plan that suits everyone who wants to sell online.

Today, we wanted to talk about something that's rarely covered. Using Shopify Plus for wholesale channels.

While not talked about often enough, key features like customer tags, tiered pricing, quick order forms, and streamlined wholesale signups make Shopify the perfect partner for stores with a wholesale channel. Read on to learn more about those features and how we support the wholesale sign-up process with email flows for onboarding new wholesale users using Klaviyo.

Shopify Plus Features for Wholesale Retailers

Don’t like reading?  Check out the video below for a virtual tour of a wholesale account we set up for our client Gravallese Co. and how those benefits can help your business grow.

One of the key features of Shopify Plus for wholesale is the ability to add customer tags. Customer tags give you the ability to segment your customer base and apply different pricing, discounts, and promotions to different groups of customers. For example, you can create a customer tag for your wholesale customers and offer them a discounted price on your products. With a proper vetting process, you can truly keep your DTC customers separate from your wholesale ones.

Another important feature of Shopify Plus for wholesale is tiered pricing. Tiered pricing lets you set different prices for different quantities of products. This is particularly useful for wholesale customers who are often buying large volumes of products at a time.

By setting tiered pricing, you can offer your wholesale customers a discount for buying in bulk, while still maintaining your profit margins on individual products.

Well, it will increase your overall sales volume and encourage wholesale customers to continue ordering from your store.

Another feature that can be useful for wholesale customers is quick order forms. Wholesale customers that are short on time will LOVE this feature.

Instead of navigating through multiple product pages your wholesale customers can pick quantities of all of your products from one screen and move on to payment. This is extremely useful for those customers who buy more and do it consistently.

You know what they say, “time is money” and the quicker you make the ordering process, the happier your customers will be.

One of the most important aspects of managing a wholesale business is ensuring that you have a steady stream of new customers. To do this, you need to make it easy for potential wholesale customers to sign up and create an account with your store.

Shopify Plus offers a number of features to help streamline the wholesale signup process, including customizable signup forms and integrations with third-party apps like Klaviyo. Customizing your form means you can set up automatic verification and With Klaviyo, you can easily onboard new customers with a welcome email that invites them to make their first purchase while connecting with your brand

Interested in learning more about Klaviyo? 

Email Flows for Onboarding New Wholesale Users

Finally, creating a streamlined onboarding process for new wholesale customers is important. Keep the positive experience from your website intact with automated emails that match your voice and brand.

With Shopify Plus and Klaviyo, you can create customized email flows that provide new wholesale customers with all the information they need to get started. This can include information on pricing, product catalogs, and other important details that will push them toward their first purchase and a sustainable relationship between your brands.

Another fantastic feature exclusive to Shopify Plus is the ability to customize the checkout experience for wholesale customers. You can add fields for purchase order numbers, order comments, or special delivery instructions.

For tax-exempt wholesale customers, Shopify Plus can automatically apply tax exemptions to their orders based on their account settings. This simplifies the ordering process and reduces the risk of errors.

Shopify Plus is excellent for businesses of all sizes. By utilizing features such as customer tags, tiered pricing, quick order forms, customizable checkout, and automated tax exemptions, you can create a seamless experience for your wholesale customers and increase overall sales volume.

With the integration of Klaviyo, you can supercharge the onboarding process and create targeted email flows to provide new wholesale customers with all the information they need to get started.

If you’re looking for an agency well-versed in 

Today, we wanted to talk about something that's rarely covered. Using Shopify Plus for wholesale channels. Features like customer tags, tiered pricing and quick order forms are can't-miss features you'll love.

Should you use Shopify Plus for Wholesale Accounts?

According to Digital Commerce 360, Ecommerce sales grew 7.7% in 2022 year over year reaching $1.03 trillion in 2022, passing $1 trillion for the first time ever. And as the barrier to entry for building an Ecommerce store has become easier, competition has also increased with innovative DTC brands.


As a result, existing merchants need to continue to optimize their website for conversions and experiment with new trends to stay ahead.

Leveraging video is an excellent way to accomplish this. It’s been a missing piece of the puzzle for years now, mostly due to the strain that videos can have on page speed.

But that is no longer an obstacle, as there are solutions that can help you work around this

This is how Ecommerce brands can use videos to improve customer experience, shopper engagement and revenues:

Pictures can often be deceiving as they can hide behind good lighting and angles. If a shopper doesn’t feel confident in their purchase, they drop off in their chances to complete their order.

However, video is a dynamic experience that allows viewers to grasp what a product can look and feel like, especially from having other people interact with it.


It can put those worries to rest, as they can gauge how the product looks and feels through video.

For Moriarty's Gem Art, this worked well. Jeff Moriarty, the company's marketing manager, explains,


Over the years, our business received so many questions regarding seeing different angles of our jewelry. In the past, we would send them multiple pictures via email. Realizing that there’s an issue, we began creating videos for each piece of jewelry we put on our website

Customers stopped asking these questions now that the videos addressed it, and saw increased orders for products that had videos on their product page.


Seeing these results, we took the initiative to get videos on all items, and now before we list any item on the website, we make sure to have a video on the product page as well

Shoppers often refer to previous buyers of the product to hear what their experience of their purchase was like, and if it lived up to their expectations.


And with the rise of social media, there are millions of shoppers who are creating reviews of products they buy and post it to their social accounts.


According to Digital Commerce 360, Ecommerce sales grew 7.7% in 2022 year over year reaching $1.03 trillion in 2022, passing $1 trillion for the first time ever. 