B2B, DTC, POS — one Shopify store. No sync layer.

It’s our most common starting state. We migrate the full data set — products, variants, customers, order history, content, blog, redirects — into Shopify with continuity built in. SEO is the part most agencies underestimate: we map every legacy URL to its Shopify equivalent, ship 301 redirects in bulk, preserve schema, and watch traffic in Search Console for the first 90 days post-launch. We’ve migrated stores up to 250K SKUs without traffic loss. WordPress + WooCommerce migrations also include moving the editorial side (blog, lookbook, content models) into a Shopify-native or Pantheon-hosted setup, depending on how content-heavy you are.

Strongly recommended. Native Shopify B2B is the whole point — it eliminates the data-sync tax that comes with running a separate wholesale platform. We migrate wholesale catalogs, company profiles, price lists, net-terms history, and approved-buyer lists with full continuity. The wholesale buyers keep their logins; the order history follows them.

Shopify becomes the source of truth for the customer, order, product, and inventory layer. Your ERP stays the source of truth for accounting, P&L, and procurement. We engineer a bidirectional bridge — usually via Celigo, Boomi, or custom middleware where the use case warrants — so orders + customers flow ERP-ward in real time, and inventory + product master data flows back. The ERP doesn’t go away; it stops trying to be a storefront.

Connecting your fulfillment partner (ShipBob, ShipHero, ShipMonk, Flexport, or self-hosted WMS) directly to the Shopify order layer. We build the routing rules — by SKU, by location, by carrier, by service level — set up returns automation through Loop or AfterShip, wire reverse logistics back to inventory, and stand up the dashboards your ops team actually checks. If you’re running multiple 3PLs across regions, we engineer the allocation logic so an order routes to the right warehouse without manual intervention.

Yes. We spec the iPad / Stocky / receipt printer / hardware bundle, install at your retail locations, train your in-store team, and configure omnichannel flows like BOPIS, ship-from-store, and unified returns. POS hardware is invoiced separately from the engagement.

Yes — they get a wholesale portal with different login, different pricing, different checkout (POs, net terms, company profiles), and order forms that work for bulk reordering. But it’s running on the same store, the same theme, and the same customer record as DTC. One brand, two interfaces, one backend.

One loyalty program, one customer record. A purchase in-store credits the same account as a purchase on DTC, which credits the same account as a B2B reorder. We build this on Smile, Yotpo Loyalty, or LoyaltyLion depending on the program design — all of them integrate with Shopify’s unified customer record natively.

14–20 weeks for the build, depending on B2B + POS + ERP + 3PL complexity. A standard DTC + native B2B + simple 3PL lands at the short end. NetSuite or Brightpearl with bidirectional sync, multi-3PL allocation, and a heavy migration from Woo or Magento pushes toward 20 weeks. Most clients move into our operations retainer afterward to keep optimizing.