Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Momentum Advisory Collective (MAC) partners with community leaders to launch innovative culinary training programs that empower youth exiting juvenile detention facilities. Despite their groundbreaking work, their previous brand identity lacked the polish and impact needed to expand nationally. Commence Studio stepped in to craft a brand that matches their vision, enabling them to extend their reach into new markets, including Atlanta, Dallas, Denver, and Pittsburgh, and engage over 1,200 youth.
Dallas, TX
MAC’s original branding did not reflect the caliber of their mission or attract the attention of national audiences. The logo and visual identity felt disconnected from their values of transformation and empowerment.
With plans to expand into 25 cities within ten years, including brick-and-mortar restaurants and pop-up programs, MAC needed a scalable, cohesive brand that could unify its initiatives across regions and demographics.
Their existing materials lacked clear messaging to articulate their mission to donors, policymakers, and the public. MAC needed a refined voice to showcase their holistic approach to juvenile justice reform and inspire action.
Commence Studio conducted an in-depth competitive analysis of organizations in social justice, culinary training, and nonprofit sectors. This research informed a refined brand persona, positioning MAC as an elite, transformative force in juvenile justice reform.
Key Deliverables:
We designed a versatile brand system with applications for:
As part of the project, Commence Studio rebranded Café Momentum, MAC’s flagship program, to enhance its appeal and unify it under the parent organization’s updated identity.
The rebrand empowered MAC to expand into new cities, including Atlanta, Denver, and Pittsburgh. Their programs now serve over 1,200 youth, helping reduce recidivism and increase employability.
With updated materials and a professional online presence, MAC raised awareness about juvenile justice issues, influencing policy changes and inspiring community action.
The flexible identity system allowed MAC to seamlessly integrate new programs and locations, setting the stage for their ambitious expansion goals of reaching 25 cities in the next decade
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
