Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
The Sierra Arts Foundation, a pillar of the Reno arts community since 1971, sought to refresh its identity and website while building a compelling 50th Anniversary campaign. Faced with several operational challenges, they turned to Commence Studio to enhance their digital presence and solidify their role as Northern Nevada’s go-to artist resource center.
Reno, NV USA
Sierra Arts Foundation’s existing brand suffered from an unpleasant aesthetic, poor engagement, and an outdated website. Additionally, the public had difficulty understanding the Foundation’s scope and mission, and there was a disconnect in hiring artists for community projects because of the disconnect in culture. The event management system was cumbersome, the calendar format was inadequate, and the lack of targeted outreach made it difficult to engage specific demographics. Key resources were hard to access, and the site lacked tools for effective team operations. This resulted in an inability to efficiently provide resources to artists and gather donations.
Elevating Identity and Mission
Commence Studio developed a refreshed brand identity that encapsulated Sierra Arts Foundation’s mission to teach, nurture, and support all artists. The new identity focused on clarity, prestige, and elegance, aligning internal messaging with external perception. The logo and visual elements were designed to be modern yet respectful of the Foundation’s heritage, appealing to both artists and the wider community.
User-Friendly and Resource-Rich
We overhauled the website to create a clean, direct, and aesthetically pleasing platform. The navigation structure was improved to ensure ease of use, and content was streamlined to reduce wordiness. The new site included:
Celebrating Half a Century of Arts Advocacy
To commemorate the 50th Anniversary, we developed a campaign that highlighted the Foundation’s achievements and future goals. This included promotional materials, event planning, and a special section on the website dedicated to the anniversary celebrations.
Enhanced Engagement and Operational Efficiency
The revitalized identity and website significantly improved Sierra Arts Foundation’s digital presence. The streamlined design and clear navigation reduced staff stress and time spent on updates, while the new tools and resources empowered the team to better serve the artist community. The campaign successfully increased brand awareness and advocacy, positioning Sierra Arts Foundation as a prestigious and essential resource in Northern Nevada.
The Sierra Arts Foundation case study highlights the transformative power of strategic branding and web development. Commence Studio’s comprehensive approach provided the Foundation with a refreshed identity, user-friendly website, and a successful 50th Anniversary campaign, solidifying their role as a cornerstone of the Reno arts community.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
