Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Pure Ground Ingredients, a B2B ingredient manufacturer based in the USA, partnered with Commence Studio to revamp both their brand identity and their online sales infrastructure. The challenge was twofold: modernize their brand to align with current consumer and B2B buyer trends, while also creating a seamless, scalable digital sales channel.
By migrating them from WordPress to a custom-built Shopify Plus theme, we helped Pure Ground Ingredients streamline their operations and enhance their presence in the B2B marketplace. The project included a full brand redesign, signage and interior design for their corporate headquarters, sales collateral, and a wholesale interface to support bulk orders.
Minden, NV USA
Pure Ground Ingredients needed a complete brand overhaul to better align with modern trends and the evolving demands of their B2B customers. Their existing WordPress site lacked the functionality and user interface needed to accommodate the growing demand for custom wholesale orders. Additionally, their corporate headquarters and sales materials were outdated, making it difficult to attract and retain new clients.
The company also required an online sales channel that allowed for seamless interactions with customers. Migrating from WordPress to Shopify Plus was essential to support the scale of their business and offer a smoother digital shopping experience. Moreover, the company needed signage and interior design for their corporate lobby that reflected their new visual identity.
Brand Strategy and Market Research
We started by conducting thorough market research in the B2B manufacturing space. This allowed us to understand both current industry trends and the specific needs of B2B buyers. Working closely with Pure Ground Ingredients’ executive, sales, and marketing teams, we developed a comprehensive brand strategy that defined their visual identity, tone, and positioning in the marketplace.
Redesigning Brand Identity
Our design team then created a modern, versatile brand identity that resonated with both B2B buyers and consumers. We updated the logo, color scheme, and typography to reflect Pure Ground Ingredients’ commitment to quality, sustainability, and innovation. This identity extended across multiple touchpoints, including signage and interior design for their corporate headquarters lobby, giving visitors and partners a cohesive brand experience from the moment they walked in.
Sales Collateral and Communication Materials
To ensure consistent branding across all platforms, we designed sales collateral and marketing materials that reinforced their new identity. This included brochures, catalogs, and digital presentations that clearly communicated their product offerings and business values.
Custom Shopify Plus Theme and Migration
We migrated Pure Ground Ingredients from WordPress to Shopify Plus, providing them with a fully customized online storefront. This migration allowed them to scale their business while offering a more robust, user-friendly shopping experience. We also designed a custom user interface for wholesale orders, allowing their B2B clients to easily place bulk orders with minimal friction.
User Interface for Wholesale Orders
To support their B2B sales efforts, we created a user-friendly interface that simplified the process of placing custom wholesale orders. This feature allowed clients to select ingredients in bulk, customize quantities, and complete purchases seamlessly. The interface was designed to enhance the overall user experience, driving efficiency for both the sales team and their customers.
Through our collaborative efforts, Pure Ground Ingredients successfully rebranded themselves into a modern, forward-thinking company ready to scale. The new brand identity, combined with a sleek Shopify Plus storefront and custom wholesale ordering interface, has positioned them as a leader in the ingredient manufacturing industry.
Their updated sales collateral and corporate signage provided the finishing touches that reinforced their new identity across all channels. Today, Pure Ground Ingredients enjoys increased brand visibility, streamlined operations, and a digital platform that supports both consumer and B2B sales.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
