Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Clear Capital’s website redesign was more than a visual upgrade—it was a strategic move to align its online presence with its core values of innovation and modernization. Through our collaborative efforts, the revamped site not only looks exceptional but performs at a level that exceeds industry standards. This project is a benchmark for other fintech organizations seeking to modernize their digital presence and achieve measurable results.
Reno, NV USA
Clear Capital, a leader in real estate technology since 2001, has built a reputation for innovation and modernization. However, their website lacked these values. The outdated design was not only difficult to navigate but also failed to effectively communicate the value propositions of their diverse product offerings. This misalignment led to declining user engagement, conversion rates, and overall customer satisfaction.
Web Blueprint & Audit
Commence Studio conducted an in-depth analysis of Clear Capital’s website traffic patterns, mobile usability, site speed, and structure. This analysis, our Web Blueprint, guided the full redesign and development of their site.
Website Redesign: We overhauled the website with a modern, user-friendly interface that truly reflects Clear Capital’s brand identity. The redesign focused on intuitive navigation, clear calls to action, and a visual aesthetic that resonates with their target audience.
Performance Optimization: The website was rebuilt from the ground up, focusing on performance. This included optimized images, streamlined code, and efficient server configurations to improve loading times and reduce server strain.
Content Strategy: We restructured the website’s content, implementing a mega menu and shortening URLs. This made it easier for users to find product pages and resources, reducing frustration and increasing lead submissions.
Mobile Responsiveness: Developed with a mobile-first approach, the site ensures a seamless experience across all devices.
SEO & Analytics Integration: Every page was constructed with SEO best practices to protect organic traffic during the transition. We also integrated analytics tools to measure performance and user behavior, providing insights for continuous improvement.
The redesign and development of Clear Capital’s website yielded significant improvements:
Beyond the website redesign, Commence Studio has supported Clear Capital for over four years, providing comprehensive brand support. We’ve strategized and designed omnichannel brand assets for various needs, including:
Our long-term collaboration has helped Clear Capital maintain a cohesive brand presence across all channels, ensuring that their identity remains strong and consistent as they continue to grow.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
