Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Dayton Valley Aquaponics, a pioneering aquaponics farming operation, sought to change the way the public perceived sustainable agriculture. Situated in the arid landscape of Nevada, where both water and fresh produce can be scarce, they wanted to position themselves as leaders in desert agricultural practices. Commence Studio was tasked with creating a comprehensive brand identity and omnichannel presence that would resonate with the community and highlight the innovative, resource-efficient methods of aquaponics.
Reno, NV USA
Nevada’s harsh desert climate presents unique challenges for agriculture, making it essential to use water efficiently. Dayton Valley Aquaponics needed to go-to-market and to highlight their innovative approach to farming, which uses significantly less water per pound of produce compared to traditional methods. Additionally, they raised tilapia within their greenhouses, further enhancing their sustainable, closed-loop system.
The primary challenge was to create a brand that would educate the public on the benefits of aquaponics, emphasize its environmental advantages, and establish Dayton Valley Aquaponics as a leader in sustainable agriculture within the Northern Nevada food shed.
Crafting a Unique and Scalable Identity
Commence Studio developed a comprehensive brand identity that captured Dayton Valley Aquaponics’ commitment to sustainable practices. We explored multiple logo concepts with custom typography to reflect their innovative, water-efficient farming methods.
We designed a scalable identity system with a complete suite of brandmarks and logotypes. These were applied across all touchpoints, including business cards, email signatures, social media, and other key assets, creating a cohesive and recognizable brand.
Establishing a Digital Presence to Highlight Desert Agriculture
To complement the new brand identity, we designed and developed a modern, user-friendly website. The site was an interactive infographic the informed consumers of the impact and outputs of aquaponics in the high-desert. The site positioned Dayton Valley Aquaponics as a leader in sustainable, desert-friendly agriculture, ensuring visitors enjoyed a seamless experience with clear user flow, wireframing, and a visual site map.
Key sections of the website included:
We built the website with a CMS backend for easy content management and optimized the frontend for SEO and social sharing best practices.
Positioning as a Leader in Desert Agricultural Practices
The new brand identity and strategic web presence positioned Dayton Valley Aquaponics as a leader in sustainable, desert-friendly agriculture. They were able to secure partnerships with the Northern Nevada Food Hub, which served over 40 local restaurants as a distribution partner. On top of their presence at regional farmer’s markets, they built a reputation for clean and reliable produce. The brand highlighted the benefits of aquaponics, like using less water per pound of produce and integrating tilapia farming into greenhouses. The website became a central hub for educating the public and connecting with customers, suppliers, and the community.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
