Field notes on
commerce that works
& what compounds.
Long-form essays, short field notes, and the occasional opinion. Written from inside the studio for founders, operators, and the people who carry the budget.
The one we'd hand-deliver — if we could.
Why Branded Merch is Trending Again
Read essayWith Google's Search Generative Experience reducing organic traffic, businesses must adapt by diversifying marketing channels like direct mail, social media, and email marketing. Focus on creating memorable in-person experiences, such as pop-up stores and events, to build stronger brand loyalty and engage customers beyond digital platforms.
How to Thrive in the Age of Google’s Search Generative Experience with Brand Activation
Read essayWorking with a DTC Marketing Agency – A Comprehensive Guide
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The Role of a Full-Service Ecommerce Agency in Growing Your Brand
Read essayHow to build a brand launch strategy
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Commence Studio launches CPG Shopify Theme, Praise
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Why 2024 is going to be the Year of the Challenger Brand
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E-commerce in B2B Manufacturing: The Shift towards DTC
Read essayPackaging is one of the most important attributes of a Consumer Packaged Goods (CPG) business. Think of it as the ship that sets sail with precious cargo. You want it to deliver its haul safely, right?
Unboxing Your Packaging Strategy
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Understanding Google Ads Transparency Center
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What is a Brand Identity Studio?
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Should you use Shopify Plus for Wholesale Accounts?
Read essayOne letter. One commerce thesis. First Tuesday of every month.
No "thought leadership." No 12-step funnels. Just a single argued point of view from inside the studio, plus the three links we'd send a friend running a $5–50M brand.
According to Digital Commerce 360, Ecommerce sales grew 7.7% in 2022 year over year reaching $1.03 trillion in 2022, passing $1 trillion for the first time ever.
Unleashing The Power of Video on Your Shopify Store
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Design Systems: How, What, and Why?
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Four Ways to Crush Ecommerce Holiday Marketing
Read essayFive Tips to Make Black Friday / Cyber Monday Successful
Read essayReading is one thing. Building is another.
If something here pinged a real problem you're sitting with — start with a Shopify Blueprint. 14 days, fixed price, every essay above turned into a plan.
