Commence Studio approached the migration as a full rebuild of Dermaplane Pro’s digital commerce infrastructure. The agency implemented Shopify Plus B2B unified commerce, enabling the business to manage professional purchasing, subscriptions, and training resources within a single scalable platform.

The team began by migrating Dermaplane Pro’s WooCommerce catalog, customer accounts, and operational workflows into Shopify. This included configuring Shopify B2B functionality to support trade purchasing, with pricing hidden behind login and professional customers approved through a licensing verification process.

The new platform also introduced gated professional content, ensuring that certification materials, educational resources, and professional-grade tools are accessible only to licensed aestheticians. This structure allowed Dermaplane Pro to maintain industry safety standards while providing practitioners with a more streamlined digital experience.

Commence Studio also redesigned the storefront using a custom Online Store 2.0 theme, improving site navigation and better organizing the brand’s products, certification programs, and educational content. Additional functionality included a Find a Professional locator, allowing consumers to identify certified practitioners in their region.

To support Dermaplane Pro’s subscription business, the team migrated the brand’s autoship system from QPilot to Smartrr, providing a more integrated Shopify subscription experience for recurring product orders.

Backend operations were also strengthened through integrations with Salesforce ERP, Triple Whale analytics, and expanded sales channel integrations. These systems give Dermaplane Pro clearer insight into customer behavior and business performance while streamlining operations across departments.

“Commence Studio met every week to ensure we were always on the same page and provide updates on progress.”

The agency’s collaborative design process ensured the new platform reflected Dermaplane Pro’s leadership in professional skincare education while supporting the operational complexity required to scale its global practitioner network.

The Results: Strong Growth and a Platform Built for Scale

Dermaplane Pro launched its new Shopify Plus platform in December 2025 without any disruption to sales—a critical milestone for an ecommerce business operating during peak seasonal demand.

“It’s only been one month since the launch, so we don’t have too many metrics yet, but we did the launch without any hiccups or impact on our sales and revenue, which was a major win.”

Early performance indicators show strong growth across the business. Sales increased 42%, while conversion rates climbed 30%, reaching 7.71%. Organic search traffic also rose 40%, signaling stronger visibility and improved site performance.

The improved customer experience quickly reduced operational friction. Many customers were able to log into their accounts and navigate the platform independently, eliminating the need for customer support assistance during the transition.

“A lot of customers have been able to navigate the website easily without help from us, and many were able to log in to their accounts easily without our help.”

Dermaplane Pro values Commence Studio not only for the successful migration but for the strategic partnership behind it. The agency’s communication, experience in the beauty industry, and ability to design scalable revenue infrastructure helped elevate both the brand and its digital operations.

Today, Dermaplane Pro continues to work with Commence Studio on ongoing conversion rate optimization initiatives, using Shopify Plus as the foundation for continued growth in professional education, ecommerce, and international expansion.

With a unified commerce platform now supporting its ecosystem of practitioners, Dermaplane Pro is positioned to continue setting the global standard for dermaplaning education and professional skincare products.