Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
Mars Energy Group, a private equity parent company, faced the challenge of managing, marketing, and maintaining over seven acquired brands within the solar industry. They sought a unified brand strategy to create a cohesive identity across their diverse portfolio. Commence Studio was tasked with designing a House of Brands strategy that aligned the subsidiary brands under the Mars Energy Group umbrella while maintaining their unique market positions.
Rocklin, CA USA
Mars Energy Group had acquired seven brands through mergers and acquisitions, each serving different segments of the solar industry:
The primary challenge was to create a unified feeling across these brands while allowing each to maintain its unique identity. This involved designing a cohesive brand strategy and visual identity system that could be applied across all marketing and sales collateral, ensuring consistency and recognition.
Developing a Cohesive Framework
Commence Studio developed a House of Brands strategy that tied all the subsidiary brands together under the Mars Energy Group umbrella. This strategy ensured that each brand retained its unique identity while benefiting from the collective strength and recognition of the parent company.
Creating a Unified Look and Feel
We created a cohesive visual identity system that included logos, color palettes, typography, and design elements that could be adapted to each brand. This unified look and feel ensured that all brands were immediately recognizable as part of the Mars Energy Group family while maintaining their distinct market positions.
Designing Across Omni-Channel Touchpoints
We collaborated with Mars Energy Group’s marketing and sales teams to design brand collateral across various touchpoints, including:
Enhanced Brand Recognition and Operational Efficiency
The unified brand strategy and cohesive visual identity system significantly enhanced brand recognition across all subsidiary brands. The House of Brands strategy allowed Mars Energy Group to present a strong, unified front in the solar industry, increasing customer trust and loyalty. The streamlined design process and consistent brand collateral improved operational efficiency, enabling the marketing and sales teams to focus on growth and customer engagement.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
