Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
How does a local brand become a national player? Through a strategic positioning of their brand and an online shop that makes orders and fulfillment a breeze. Happy Mushroom Co., a mushroom supplement company, needed a logo, Shopify store, and packaging suite to make expansion a reality. This is the Happy Mushroom Co. story.
Reno, NV USA
Biggest Little Mushrooms was primed for expansion after years of success selling their mushroom tinctures at farmers markets in Reno, Nevada. They wanted to be seen as a national brand, and they thought their Reno-inspired name was holding them back. In order to reach their goal of national expansion they needed a new name, packaging and brand identity to support it.
In addition, as an in-person seller, they’d need an online presence to make the purchasing process easier and to increase their chances of connecting with new customers.
After learning more about the brand, Commence got to work creating a brand that fit their evolving ethos. With the slogan “Happy People Happy World” in mind, we created an earthy logo that embraces the organic forms of mushrooms by connecting two mushrooms and a smile. Their new brand identity focuses on the happiness and wellness benefits that their products elicit.
Our packaging solutions sought to differentiate them from competitors. Where others went with a clinical approach, our designs are earthy, just like the wild foraged ingredients in Happy Mushroom Co’s products. Also, each unique package highlights the benefits of mushroom supplements and specifically 100% fruiting bodies.
Commence Studio built a comprehensive e-commerce website using the Shopify Basic platform with the Praise theme. The website includes:
We integrated Shopify POS to ensure that data from in-person sales at pop-up markets is tracked in one place along with online sales. This allows for effective retargeting with additional messaging, enhancing customer engagement and sales tracking.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
