Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
What happens when you merge the worlds of sleep wellness and cutting-edge technology? You get Eight Sleep, a pioneering smart mattress company redefining how we understand rest. Our mission at Commence Studio was clear: craft a brand and product design system as innovative and sleek as Eight Sleep’s revolutionary heating and cooling mattresses. Together, we formed a seamless partnership involving the executive, product, sales, and marketing teams, all united by a vision to shape the future of sleep.
New York City, NY
Eight Sleep was navigating a competitive landscape in the sleep wellness industry. They needed a cohesive brand strategy that stood out—one that could scale effortlessly across digital and retail platforms. Plus, their smart mattresses demanded intuitive interfaces for voice recognition, in-app displays, and user-friendly UX components for temperature management. The challenge was crystal clear: create a scalable identity that embodied innovation and wellness.
Our journey began with comprehensive market research to decode the competitive landscape and consumer preferences. What did we discover? A ripe opportunity to position Eight Sleep as a leader in smart sleep technology. We emphasized a trifecta of innovation, wellness, and user-centric design. The outcome? A brand strategy that resonated deeply with savvy, wellness-minded consumers.
Our next move? Creating enterprise-grade design systems that ensured consistency at every touchpoint. Imagine guidelines for typography, color palettes, iconography, and imagery, all working in perfect harmony. Our enterprise-grade design systems were a symphony of aesthetic unity, ready to scale as Eight Sleep grew, ensuring brand recognition regardless of market reach.
Designing an intuitive user interface for the smart mattresses was a delightful challenge. We incorporated voice recognition features and intuitive in-app displays that allowed users to seamlessly manage heating and cooling settings, monitor sleep patterns, and access wellness insights. The outcome? A delightful, user-friendly experience, making high-tech feel wonderfully approachable.
Next up was crafting unique product identities for new launches, ensuring every new addition was consistent with the overarching brand strategy. From creating launch materials to coordinating product rollouts, our efforts maximized market impact and captured customer engagement, ensuring every new product hit the ground running.
To top it all off, we revamped Eight Sleep’s Shopify e-commerce platform. The design was focused on intuitive navigation, compelling visuals, and seamless transactions. The result? Enhanced user experience and optimized conversion rates, leading to increased sales and a satisfied customer base.
The comprehensive brand and product design system we developed positioned Eight Sleep as a leader in the smart sleep technology market. The cohesive visual identity and user-friendly interfaces not only enhanced the brand’s appeal but also amplified usability, driving customer engagement and satisfaction. Eight Sleep’s innovative approach to sleep wellness, paired with our strategic design solutions, enabled them to scale effectively and witness significant growth.
Our efforts also helped catapult Eight Sleep’s app to the top ranks in the Apple App Store, establishing the brand’s authority and expanding their digital footprint.
The Eight Sleep case study is a testament to the power of strategic branding and intentional design in catapulting a tech-forward company to new heights. Commence Studio’s collaborative and comprehensive approach provided Eight Sleep with the tools and identity needed to succeed in the highly competitive sleep wellness market, setting the stage for continued innovation and growth.
Selling your products or services becomes a heck of a lot easier when your brand identity clearly defines who you are and what you care about and speaks directly to the people that you want to connect with.
