Inspired by the old west and traditional tattoos, Hey Hey’s brand identity included hand-drawn illustrations like cowboys, roses, chickens, and horses. These unique illustrations were set upon punchy backgrounds to make them stand out in a crowd of other food trucks. These iconic pieces support the overall brand identity that the client requested and helped them gain a cult-like following.
Our friends at Hey Hey’s requested a brand identity that pops off the page and stood out from other food trucks in the market. They also needed a website that makes it easy for their customers to locate them and is simple enough to use while they’re standing in line waiting to order.View Website
Food Truck Design
Food Truck events in Reno, Nevada are high traffic and a great opportunity to connect with customers but differentiating yourself from other trucks is essential to your success. We helped Hey Hey’s utilize its illustrative brand identity to grab patrons’ attention and encourage them to choose fried chicken over a plethora of options.