Branding a Cannabis Logistics Company
Blackbird Logistics: Blackbird Logistics faced the challenge of being the first to market in a new and burgeoning cannabis industry that is heavily regulated. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2018
New Market, New Territory
Blackbird Logistics operates in cannabis — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Blackbird Logistics faced the challenge of being the first to market in a new and burgeoning cannabis industry that is heavily regulated. Previously positioned as a courier service, they needed a robust brand identity to differentiate themselves and ensure they stood out in the market for years to come.
The brief was a system rebuild — the kind of work captured in our master frame: Online and Offline Brand Collateral. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Online and Offline Brand Collateral
Brand Identity
Commence Studio developed a distinctive and memorable brand identity for Blackbird Logistics.
Campaign Design
We created comprehensive brand campaigns to promote Blackbird Logistics' services and strengthen their market presence.
Retail Point of Purchase Displays
To enhance visibility and engagement at retail locations, we designed effective point of purchase displays.
Photo Campaigns
Our team conducted photo campaigns to capture high-quality images that showcase Blackbird Logistics’ operations, team, and services.
Compliance-aware brand identity that still stands out.
Visual identity tuned for the regulatory category — labels and packaging that meet compliance while reading distinctly on a dispensary shelf.
Bud-tender enablement as the trade channel.
In-store training collateral, talker design, and the trade-marketing kit that won shelf space across multi-state expansion.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · Blackbird Logistics × Commence Studio
Numbers that matter for the engagement.
Brand and storefront, in production.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
