Transforming to Home Means Nevada Co.: A Comprehensive Rebrand and Custom Shopify Theme
Home Means Nevada Co.: Reno eNVy had been a hometown hero since 2005, with an identity closely tied to Reno. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2018
Creating a State-Wide Brand Identity from a City-Centric Root
Home Means Nevada Co. operates in retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Reno eNVy had been a hometown hero since 2005, with an identity closely tied to Reno. The challenge was to rebrand the company to Home Means Nevada Clothing Co., appealing to all Nevadans without alienating any region. The goal was to create a cohesive look and feel that represents the diverse landscapes and communities of Nevada while establishing a strong online presence for broader reach.
The brief was a system rebuild — the kind of work captured in our master frame: Developing a Unified Brand and Engaging Online Shopping Experience. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing a Unified Brand and Engaging Online Shopping Experience
Strategic and Creative Direction
Commence Studio focused on strategic and creative direction, drawing inspiration from Nevada's diverse landscapes.
Brand Identity and Visual Narrative
We crafted a visual narrative that reflects Nevada's natural beauty and diverse culture.
Product Photography and Visual Appeal
To showcase the new apparel, we conducted a photoshoot in the Nevada desert, capturing the clothing in its natural inspiration.
Custom Shopify Theme
We developed a custom Shopify theme that creates an engaging online shopping experience.
Editorial-led storefront that earns time on site.
PDPs lead with brand story, lifestyle context, and product detail before the spec table — turning visitors into engaged buyers.
Bundle merchandising that lifts AOV.
Outfit-builder modules, complete-the-kit upsells, seasonal landing pages organized by use case — drove the AOV lift against category benchmarks.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · Home Means Nevada Co. × Commence Studio
Numbers that matter for the engagement.
Brand and storefront, in production.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
