Branding a Death Metal Themed Shawarma Restaurant
Shawarmageddon: The challenge was to create a cohesive brand identity for Shawarmageddon that encapsulated the death metal theme while remaining approachable and engaging for customers. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2018
Bringing a Death Metal Theme to Life
Shawarmageddon operates in food & beverage — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
The challenge was to create a cohesive brand identity for Shawarmageddon that encapsulated the death metal theme while remaining approachable and engaging for customers. This involved developing a distinctive visual style, creating compelling content for social media, and ensuring that the overall experience resonated with both death metal fans and the general public.
The brief was a system rebuild — the kind of work captured in our master frame: Crafting an Immersive and Killer Brand Identity. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Crafting an Immersive and Killer Brand Identity
Hand-Lettered Typography and Linework Illustrations
Infusing Authenticity and Edge Commence Studio created hand-lettered typography and detailed linework illustrations featuring skeletons, shawarma, and other death metal-inspired elements.
Rocker-Inspired Branding
Connecting with Heavy Metal Stars The brand's imagery and messaging were crafted to resonate with heavy metal stars and fans alike.
Social Media Campaign
Delivering Laughs and Results To amplify Shawarmageddon’s brand presence, we developed a social media campaign that was as humorous as it was effective.
Infusing Authenticity and Edge
Commence Studio created hand-lettered typography and detailed linework illustrations featuring skeletons, shawarma, and other death metal-inspired elements.
A scalable visual system that holds across every SKU.
Modular design system handling per-product personality without breaking the family identity. Sixteen products, one shelf presence.
A storefront engineered to earn the premium.
Custom Shopify storefront that gives the category-specific story (sourcing, ingredients, sustainability) first-class IA — not a footer link.
Commence Studio took our wild idea and made it a reality. The branding is killer, and the social media campaign has been a huge hit with our customers. We couldn’t be happier with the results!
Duncan Mitchell – Founder
Numbers that matter for the engagement.
Brand and storefront, in production.
Commence Studio took our wild idea and made it a reality. The branding is killer, and the social media campaign has been a huge hit with our customers. We couldn’t be happier with the results!
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A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
