Rebranding Coffee Roaster for Regional Competitiveness and Nationwide Online Growth
Magpie Coffee Roasters: Magpie Coffee Roasters needed a fresh brand identity to differentiate themselves in the competitive regional market. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2021
Rebranding and Enhancing Online Presence for Market Expansion
Magpie Coffee Roasters operates in food & beverage · retail & lifestyle — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Magpie Coffee Roasters needed a fresh brand identity to differentiate themselves in the competitive regional market. They required a minimalist design that would appeal to their target audience and convey the quality of their specialty coffee. Additionally, they needed a comprehensive packaging design system to clearly distinguish their different coffee roasts. The goal was also to develop a custom Shopify 2.0 theme to enhance their online store, facilitating nationwide sales and boosting their coffee subscription service.
The brief was a system rebuild — the kind of work captured in our master frame: Developing a Minimalist Brand Identity and Comprehensive Online Store. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing a Minimalist Brand Identity and Comprehensive Online Store
Brand Identity
Minimalist Design for Maximum Impact Commence Studio crafted a minimalist brand identity for Magpie Coffee Roasters.
Packaging Design
Comprehensive System for Variable Coffee Roasts We developed a comprehensive packaging design system that clearly differentiates Magpie’s various coffee roasts.
Custom Shopify 2.0 Theme
Enhanced Online Store for Nationwide Sales Commence Studio built a custom Shopify 2.0 theme to create an engaging and user-friendly online store.
E-commerce Features
Subscription Service and Nationwide Reach To boost online sales and customer retention, we integrated a robust coffee subscription system into the Shopify store.
Editorial-led storefront that earns time on site.
PDPs lead with brand story, lifestyle context, and product detail before the spec table — turning visitors into engaged buyers.
Bundle merchandising that lifts AOV.
Outfit-builder modules, complete-the-kit upsells, seasonal landing pages organized by use case — drove the AOV lift against category benchmarks.
The brand and the operation now run at the same level. The system extends without us in the room — exactly the kind of partnership we were looking for.
Engagement summary · Magpie Coffee Roasters × Commence Studio
Numbers that matter for the engagement.
Brand and storefront, in production.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
