Rebranding a B2B Messaging Startup
MessageDesk: MessageDesk needed a brand identity that clearly communicated their messaging services and appealed to a diverse client base, including small-to-medium businesses. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2021
Creating a Distinct Brand Identity and User-Centric Website
MessageDesk operates in b2b & technology — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
MessageDesk needed a brand identity that clearly communicated their messaging services and appealed to a diverse client base, including small-to-medium businesses. They also required a strategic, user-focused website that could grow with their company and serve as a resource for business operators.
The brief was a system rebuild — the kind of work captured in our master frame: Developing a Cohesive Brand Identity and Dynamic Online Presence. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing a Cohesive Brand Identity and Dynamic Online Presence
Logo and Brand Narrative
A New Logo to Clearly Represent Messaging Services Commence Studio collaborated closely with founders Clint and Cory Vernon, and Kyle Kuczynski to design a logo that clearly represents MessageDesk's messaging services.
Illustrations
Supporting Messaging with Inclusive Visuals To cater to the diverse range of small-to-medium businesses, Commence Studio created an expansive illustration library.
Web Design and Strategy
User-Focused Web Design Commence Studio's digital design team conducted evaluations of the existing MessageDesk website, leveraging data-driven insights and user experiences.
Team Portraits and Branding Elements
Connecting with Clients through Team Portraits To complement the new brand and enhance their online presence, Commence Studio's creative director and photographer produced headshots and team portraits.
Embedded with the in-house team, not parachuted in.
Multi-month or multi-year embedded engagement — fortnightly sprints, weekly syncs, async-friendly Loom updates. Trust built through delivering, not pitching.
A design system that scales across product and marketing.
Token-based design system covering hardware product UI, web app, marketing site, paid creative, and sales enablement — same primitives across every surface.
The new brand identity and illustration assets have brought our professional pressence to the next level. We get many compliments at expos and in emails.
Kyle Kuczynski – CMO
Numbers that matter for the engagement.
Brand and storefront, in production.
The new brand identity and illustration assets have brought our professional pressence to the next level. We get many compliments at expos and in emails.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
