Crafting a Bold Identity for a Fried Chicken Food Truck
Hey Hey's Fried Chicken: Hey Hey’s needed a unique and eye-catching brand identity to differentiate themselves from other food trucks. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2022
Creating a Distinctive and Memorable Brand Identity
Hey Hey’s Fried Chicken operates in food & beverage — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Hey Hey’s needed a unique and eye-catching brand identity to differentiate themselves from other food trucks. Additionally, they required a website that was easy to navigate, allowing customers to find their location and menu while standing in line.
The brief was a system rebuild — the kind of work captured in our master frame: Developing an Engaging Brand Identity and User-Friendly Website. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing an Engaging Brand Identity and User-Friendly Website
Brand Illustrations and Assets
Inspired by the Old West and Traditional Tattoos Commence Studio created a brand identity for Hey Hey’s Fried Chicken inspired by the old west and traditional tattoos.
Web Design
Illustration in Web Design To translate Hey Hey’s visual identity from the streets to their online presence, we built their website on Sanity.io, a content management system known for its ease of use and customizability.
Food Truck Design
Standing Out in High-Traffic Events Food truck events in Reno are high-traffic opportunities to connect with customers.
Inspired by the Old West and Traditional Tattoos
Commence Studio created a brand identity for Hey Hey’s Fried Chicken inspired by the old west and traditional tattoos.
A scalable visual system that holds across every SKU.
Modular design system handling per-product personality without breaking the family identity. Sixteen products, one shelf presence.
A storefront engineered to earn the premium.
Custom Shopify storefront that gives the category-specific story (sourcing, ingredients, sustainability) first-class IA — not a footer link.
Our new brand identity has been a game-changer. The illustrations are amazing, and our customers love the new look. The website makes it so easy for people to find us and see what’s on the menu. Comme…
Owner / Chef
Numbers that matter for the engagement.
Brand and storefront, in production.
Our new brand identity has been a game-changer. The illustrations are amazing, and our customers love the new look. The website makes it so easy for people to find us and see what’s on the menu. Commence Studio nailed it!
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
