Identity, Web Design & Development for a Financial Consulting Group
VAST: Vast needed an identity that reflected their clarity, accuracy, and enthusiasm while catering to their diverse client base. We rebuilt the brand and the customer-facing system to match where the company was actually going.
Live since 2021
Creating a Clear and Engaging Identity and Online Experience
VAST operates in financial services — a category that demands its own kind of attention from the brand and the buyer journey both. The work that got the company this far had earned its market share. The brand and digital surface area weren’t carrying the weight at the same level the rest of the operation was.
Vast needed an identity that reflected their clarity, accuracy, and enthusiasm while catering to their diverse client base. The challenge was to design an engaging and interactive website that clearly communicates their extensive list of services, mission, and values, making it easy for potential customers to understand and engage with their offerings.
The brief was a system rebuild — the kind of work captured in our master frame: Developing an Expressive Identity and Comprehensive Website. Brand strategy, identity refresh, customer-facing experience design, and the post-launch measurement framework that lets the in-house team extend the work without us in the room.
Developing an Expressive Identity and Comprehensive Website
Brand Identity
Leveraging Experience through Identity Commence Studio designed an expressive wordmark for Vast, reflecting their dynamic and forward-thinking approach.
Web Design and Development
Promoting Continued Success Vast's extensive list of services required a clear and engaging online presence.
Illustrations and Visual Elements
Refreshing Illustrations We created a set of illustrations that visually communicate Vast's service offerings and values.
Leveraging Experience through Identity
Commence Studio designed an expressive wordmark for Vast, reflecting their dynamic and forward-thinking approach.
Heritage as the differentiator, not the disclaimer.
Made the longevity the positioning instead of just a "founded in" line. Member-owned, locally accountable, deeply embedded — turned into the brand's competitive edge.
Internal-first launch that brought the team along.
Phased rollout with internal launch first — guidebook, FAQ, talking points, merchandise — before any member saw the new identity. Front-line confidence built through preparation.
The site enables customers to identify their financial challenges and receive personalized service offerings, bringing ease to qualifying leads.
Jenny Coughlin – COO
Numbers that matter for the engagement.
Brand and storefront, in production.
The site enables customers to identify their financial challenges and receive personalized service offerings, bringing ease to qualifying leads.
Like what you see? Let's talk about your commerce stack.
A 14-day strategic diagnostic — we audit your current stack, identify the friction worth fixing first, and ship a phased plan with sized investments. Fully credited toward an engagement if we move forward together.
What you walk away with
- ✓A measured map of every friction point in your current commerce flow
- ✓Three phased options — minimum, considered, comprehensive
- ✓Sized investments and timelines, no aspirational ranges
- ✓A clear "don't hire us if…" section. We mean it.
